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WhoWeAre-36

WHO WE ARE

We connect your brand to Daily Hive’s curious, loyal, and hyperlocal audience who is constantly seeking the best of their city.

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Audience-37

OUR AUDIENCE

Our videographers, photographers, writers, graphic designers, and more are here to tell your brand’s story.

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WHAT WE DO

OUR WORK

CONTACT US

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<h1>NORTHWOOD TERRACE APARTMENTS</h1>
<h3 style="color: #14cddb;"><strong>addy</strong></h3>
<h5>THE CHALLENGE</h5>
<p><span style="font-weight: 400;">Real estate crowdfunding platform addy wanted to increase sign-ups for accounts on its website, raise awareness of how it’s making property ownership more accessible, and inform Canadians about a Toronto apartment building open for investments ranging anywhere from $1 to $1,500. </span></p>
<h5>THE SOLUTION</h5>
<p><span style="font-weight: 400;">In leading with a newsworthy approach and headline, Hive Labs made the article feel relevant while speaking to the target audience of young investors. Informative and educational, the content effectively communicated addy’s mission of removing barriers to real estate and providing Canadians with a budget-friendly opportunity to enter the market. In a conclusion reinforcing the client’s key messages, the CTA prompted readers to explore the investment properties listed on addy’s website and sign up for a free wallet account. </span></p>
<p><a href="https://dailyhive.com/toronto/local-company-young-investors-torontos-real-estate?auto=true" target="_blank" rel="noopener"><img loading="lazy" class="alignnone wp-image-1308743" src="https://images.dailyhive.com/20210222183900/AddyMock.png" alt="" width="1000" height="622" srcset="https://images.dailyhive.com/20210222183900/AddyMock.png 1007w, https://images.dailyhive.com/20210222183900/AddyMock-500x311.png 500w" sizes="(max-width: 1000px) 100vw, 1000px" /></a></p>
<p><span style="font-weight: 400;">Offering actionable insights into real estate investing with a hyperlocal angle, the campaign was met with significant reader interest and led to page views that exceeded our benchmarks. </span></p>
<p><a style="background-color: #14cddb; width: 281px; padding: 1.4rem; display: block; color: white; text-align: center; font-family: 'Styrene A';" href="https://dailyhive.com/toronto/local-company-young-investors-torontos-real-estate?auto=true" target="_blank" rel="noopener">READ THE ARTICLE</a></p>


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unsplash

Real estate crowdfunding platform addy wanted to increase sign-ups for accounts on its website, raise awareness of how it’s making property ownership more accessible, and inform Canadians about a Toronto apartment building open for investments. 

ADDY

<h1>GRANVILLE ISLAND RECOVERY</h1>
<h3 style="color: #14cddb;"><strong>Granville Island</strong></h3>
<h5>THE CHALLENGE</h5>
<p>The client hoped to encourage locals to visit Granville Island at a time when international travel restrictions were in place. As such, the goal of this campaign was to remind Vancouverites that the island is a dedicated space where they can break away from their routine and enjoy something different, even if they haven’t visited in a long time.</p>
<h5>THE SOLUTION</h5>
<p>To spark a conversation among locals and inspire visits to Granville Island, Hive Labs worked with the client to devise a campaign execution plan. Designed as an editorial feature, the article communicated our editor’s authentic experiences of Granville Island through the years alongside recommendations for how to spend a day there, whether tasting local fare, getting out on the water, or embarking on an arts crawl. Thoughtful details about the activities available to locals were woven throughout the content, creating a buzz about a destination worth rediscovering.</p>
<p><a href="https://dailyhive.com/vancouver/granville-island-local-summer-activities" target="_blank"><img class="alignnone wp-image-1278097" src="https://images.dailyhive.com/20201222163618/GranvilleWebMocks.jpg" alt="" width="1000" height="437" srcset="https://images.dailyhive.com/20201222163618/GranvilleWebMocks.jpg 916w, https://images.dailyhive.com/20201222163618/GranvilleWebMocks-500x218.jpg 500w" sizes="(max-width: 1000px) 100vw, 1000px" /></a></p>
<p>This campaign reminded our audience of the different ways they could experience a safe urban escape close to home during the COVID-19 pandemic, which resulted in high page views.</p>
<p><a style="background-color: #14cddb; width: 281px; padding: 1.4rem; display: block; color: white; text-align: center; font-family: 'Styrene A';" href="https://dailyhive.com/vancouver/granville-island-local-summer-activities" target="_blank">READ THE ARTICLE</a></p>


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Shutterstock

The client hoped to encourage locals to visit Granville Island at a time when international travel restrictions were in place. 

GRANVILLE ISLAND

<h1>HUAWEI P40 SERIES</h1>
<h3 style="color: #14cddb;"><strong>Huawei</strong></h3>
<h5>THE CHALLENGE</h5>
<p>Huawei hoped to educate Canadian consumers about the P40 Series of smartphones and increase consideration for purchases of the devices nationwide. A secondary goal for the client was to raise awareness of how prospective P40 Series users could download apps to their devices.</p>
<h5>THE SOLUTION</h5>
<p>To communicate the potential of the Huawei P40 Pro for content creators, our writer tested the smartphone for one week. Featuring original photography captured on the device, the content gave our audience a peek at the capabilities of a smartphone equipped with a Leica-developed camera and lenses. Key features of the device, from the professional camera-like settings to the Phone Clone method of transferring apps, were seamlessly incorporated into the piece alongside personal anecdotes.</p>
<p><a href="https://dailyhive.com/vancouver/p40-phones-perfect-content-creators" target="_blank"><img class="alignnone wp-image-1262034" src="https://images.dailyhive.com/20201125192322/Huawe1i.png" alt="" width="1000" height="671" srcset="https://images.dailyhive.com/20201125192322/Huawe1i.png 955w, https://images.dailyhive.com/20201125192322/Huawe1i-500x336.png 500w" sizes="(max-width: 1000px) 100vw, 1000px" /></a></p>
<p>This campaign’s authentic approach allowed our readers to envision themselves using the device, establishing a connection with the brand and amassing 3,422 page views.</p>
<p><a style="background-color: #14cddb; width: 281px; padding: 1.4rem; display: block; color: white; text-align: center; font-family: 'Styrene A';" href="https://dailyhive.com/vancouver/p40-phones-perfect-content-creators" target="_blank">READ THE ARTICLE</a></p>


huawei-case-study

Huawei case study

Huawei hoped to educate Canadian consumers about the P40 Series of smartphones and increase consideration for purchases of the devices nationwide. 

HUAWEI

<h1>SUMMER RELAUNCH</h1>
<h3 style="color: #14cddb;"><span style="color: #14cddb;">Tourism Whistler</span></h3>
<h5>THE CHALLENGE</h5>
<p>Tourism Whistler’s mission for this multifaceted article campaign was to educate BC residents about the resort’s gradual reopening amid the COVID-19 pandemic and to ensure guests felt secure returning to enjoy the thrill of Whistler’s natural environment.</p>
<h5>THE SOLUTION</h5>
<p>Our team created a content series focused on discovering a new pace in Whistler, hosted on a dedicated <span style="color: #14cddb;"><a style="color: #14cddb;" href="https://dailyhive.com/hub/tourismwhistler" target="_blank">Tourism Whistler content hub</a></span>. Each article promoted the messaging of adventuring differently at the BC destination while informing our audience about the local businesses, stores, restaurants, activity providers, and hotels that had reopened in Whistler.</p>
<p>Special attention was paid to the inclusion of COVID-19 protocols and measures being implemented by individual businesses within the town. All articles wrapped with a CTA to visit the Whistler Doors Open Directory to learn more before travelling.</p>
<h5>CAMPAIGN ARTICLES</h5>
<ul>
<li><span style="color: #14cddb;"><a style="color: #14cddb;" href="https://dailyhive.com/mapped/tourism-whistler-restaurants-dine-in-take-out-food" target="_blank">14 spots you can currently dine in and take out in Whistler</a></span></li>
<li><span style="color: #14cddb;"><a style="color: #14cddb;" href="https://dailyhive.com/mapped/tourism-whistler-hotels-booking-now-open" target="_blank">10 of Whistler&#8217;s hotels and properties now open and accepting guests</a><br />
</span></li>
<li><span style="color: #14cddb;"><a style="color: #14cddb;" href="https://dailyhive.com/mapped/tourism-whistler-ecotours-golf-courses-hikes-open" target="_blank">20+ outdoor tours, golf courses, hikes, and more currently open in Whistler</a></span></li>
<li><span style="color: #14cddb;"><span style="color: #14cddb;"><a style="color: #14cddb;" href="https://dailyhive.com/mapped/tourism-whistler-pandemic-local-vacation-activities" target="_blank">Without international visitors, Whistler becomes a playground for locals</a></span></span></li>
<li><span style="color: #14cddb;"><span style="color: #14cddb;"><a style="color: #14cddb;" href="https://dailyhive.com/mapped/tourism-whistler-stores-open-shopping-retail" target="_blank">25 shops now open in Whistler where you can do some retail therapy</a></span></span></li>
<li><span style="color: #14cddb;"><span style="color: #14cddb;"><a style="color: #14cddb;" href="https://dailyhive.com/mapped/tourism-whistler-reopen-safe-transit-options" target="_blank">Whistler reopens safe transit options to get you to and around town</a></span></span></li>
<li><span style="color: #14cddb;"><span style="color: #14cddb;"><a style="color: #14cddb;" href="https://dailyhive.com/mapped/tourism-whistler-spas-salons-reopened" target="_blank">Spas, salons, and wellness spots have now reopened in Whistler</a></span></span></li>
<li><span style="color: #14cddb;"><span style="color: #14cddb;"><a style="color: #14cddb;" href="https://dailyhive.com/mapped/tourism-whistler-book-summer-accommodation-stay" target="_blank">Here&#8217;s how you can stay in Whistler for less than $95 a night</a></span><strong><br />
</strong></span></li>
</ul>
<p><a href="https://dailyhive.com/hub/tourismwhistler" target="_blank"><img class="alignnone wp-image-1262039" src="https://images.dailyhive.com/20201125193903/WhistlerWebMocks.png" alt="" width="1000" height="338" srcset="https://images.dailyhive.com/20201125193903/WhistlerWebMocks.png 1184w, https://images.dailyhive.com/20201125193903/WhistlerWebMocks-500x169.png 500w, https://images.dailyhive.com/20201125193903/WhistlerWebMocks-1024x346.png 1024w" sizes="(max-width: 1000px) 100vw, 1000px" /></a></p>
<p>This series resonated with an audience interested in pursuing travel within BC. Its corresponding social posts across Facebook, Instagram, and Twitter allowed for greater article exposure and higher engagement, resulting in 452,752 social impressions.</p>
<p><a style="background-color: #14cddb; width: 281px; padding: 1.4rem; display: block; color: white; text-align: center; font-family: 'Styrene A';" href="https://dailyhive.com/mapped/tourism-whistler-restaurants-dine-in-take-out-food" target="_blank">READ THE FIRST ARTICLE</a></p>


tourism-whistler-6

Tourism-Whistler

Tourism Whistler’s mission for this multifaceted article campaign was to educate BC residents about the resort’s gradual reopening amid the COVID-19 pandemic and to ensure guests felt secure returning to enjoy the thrill of Whistler’s natural environment.

TOURISM WHISTLER

<h1>DISARONNO AT HOME</h1>
<h3 style="color: #14cddb;"><strong>Disaronno </strong></h3>
<h5>THE CHALLENGE</h5>
<p>Disaronno came to Hive Labs with the mission to raise awareness of a no-nonsense, easy-to-make cocktail with Disaronno Originale as the base. The brand hoped to showcase how the Disaronno Fizz could be made at home using pantry staples, becoming the ideal brunch companion.</p>
<h5>THE SOLUTION</h5>
<p>To show Daily Hive readers how they could bring a touch of Italian spirit into their homes with Disaronno, our writer prepared the cocktail and captured original photography of the process to complement the thoughtful details. Key messaging was integrated throughout the piece organically, alongside tasting notes and ideas for additional Disaronno-based cocktails to make. Lastly, the piece closed with the Disaronno Fizz recipe, outlining the ingredients and method clearly for our audience to follow.</p>
<p><a href="https://dailyhive.com/vancouver/summer-cocktail-recipes-disaronno-quarantine" target="_blank"><img class="alignnone wp-image-1250295 size-full" src="https://images.dailyhive.com/20201106112802/DisaronnoWebMocks.png" alt="" width="1184" height="400" srcset="https://images.dailyhive.com/20201106112802/DisaronnoWebMocks.png 1184w, https://images.dailyhive.com/20201106112802/DisaronnoWebMocks-500x169.png 500w, https://images.dailyhive.com/20201106112802/DisaronnoWebMocks-1024x346.png 1024w" sizes="(max-width: 1184px) 100vw, 1184px" /></a></p>
<p><span style="font-weight: 400;">The article was published at a point when our readers were spending more time at home than before, sparking their curiosity in this experiential content.</span></p>
<p><a style="background-color: #14cddb; width: 281px; padding: 1.4rem; display: block; color: white; text-align: center; font-family: 'Styrene A';" href="https://dailyhive.com/vancouver/summer-cocktail-recipes-disaronno-quarantine" target="_blank">READ THE ARTICLE</a></p>


https://dailyhive.com/vancouver/summer-cocktail-recipes-disaronno-quarantine

disaronno-case-study

Disaronno Case Study

Disaronno came to Hive Labs with the mission to raise awareness of a no-nonsense, easy-to-make cocktail with Disaronno Originale as the base. 

DISARONNO

<h1><strong>VANCOUVER HOUSE</strong></h1>
<h3 style="color: #14cddb;">Westbank</h3>
<h5>THE CHALLENGE</h5>
<p>Westbank aimed to drive awareness of Vancouver’s new Beach District and the furnished studios available for lease at Vancouver House. The goal of the first article was to set the stage for the subsequent piece zeroing in on rental apartments designed by Bjarke Ingels Group at 1477 Continental Street. Consequently, the content intended to build interest in an iconic architectural breakthrough.</p>
<h5>THE SOLUTION</h5>
<p>Taking an original approach to achieving the client’s objectives, we spent time exploring the Beach District, capturing photographs of local points of interest that would help tell the story of this growing neighbourhood. For the second article, we led with an experiential angle that saw our writer live in a Vancouver House rental apartment for a weekend. Documenting this point of view allowed our readers to envision themselves following a similar path and living in the city’s newest neighbourhood.</p>
<h5>CAMPAIGN ARTICLES</h5>
<p><span style="color: #0000ff;"><strong><a style="color: #0000ff;" href="https://dailyhive.com/vancouver/vancouver-house-westbank-beach-district" target="_blank">Everything you need to know about Vancouver&#8217;s new seaside neighbourhood</a></strong></span><br />
<span style="color: #0000ff;"><strong><a style="color: #0000ff;" href="https://dailyhive.com/vancouver/westbank-living-vancouver-house-studio-apartment-rental" target="_blank">We lived in a Vancouver House furnished studio apartment for a weekend</a></strong></span><br />
<a href="https://dailyhive.com/vancouver/westbank-living-vancouver-house-studio-apartment-rental" target="_blank"><img class="alignnone wp-image-1240884" src="https://images.dailyhive.com/20201021143625/WestbankArticleMock.png" alt="" width="1000" height="686" srcset="https://images.dailyhive.com/20201021143625/WestbankArticleMock.png 923w, https://images.dailyhive.com/20201021143625/WestbankArticleMock-500x343.png 500w" sizes="(max-width: 1000px) 100vw, 1000px" /></a></p>
<p>Both articles captured the attention of our audience effectively and organically, gaining high page views and engagement on social.</p>
<p><a href="https://dailyhive.com/vancouver/westbank-living-vancouver-house-studio-apartment-rental" target="_blank"><img class="alignnone wp-image-1240887 size-full" src="https://images.dailyhive.com/20201021143845/New-Project2.jpg" alt="" width="1000" height="720" srcset="https://images.dailyhive.com/20201021143845/New-Project2.jpg 1000w, https://images.dailyhive.com/20201021143845/New-Project2-500x360.jpg 500w" sizes="(max-width: 1000px) 100vw, 1000px" /></a></p>
<p><a style="background-color: #14cddb; width: 281px; padding: 1.4rem; display: block; color: white; text-align: center; font-family: 'Styrene A';" href="https://dailyhive.com/vancouver/vancouver-house-westbank-beach-district" target="_blank">READ THE FIRST ARTICLE</a></p>


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IMG_2031

Westbank aimed to drive awareness of Vancouver’s new Beach District and the furnished studios available for lease at Vancouver House.

WESTBANK

<h1><strong>CITY STAYCATION</strong></h1>
<h3 style="color: #14cddb;">Sheraton Vancouver Wall Centre Hotel</h3>
<h5>THE CHALLENGE</h5>
<p>For this campaign, Sheraton Vancouver Wall Centre Hotel hoped to promote safe, local tourism in light of government limitations and COVID-19 concerns in the travel industry. Along with promoting interest in the hotel, another key objective was to raise awareness of the BC Residents Rate which allows locals to save money when booking future staycations.</p>
<h5>THE SOLUTION</h5>
<p>Hive Labs worked closely with the client to create a safe plan for experiential content given the circumstances of the pandemic. This saw our writer spend a night at the hotel to gain an insight into the new protocols and measures that guests can anticipate during their stay. Key details on the procedures in place, from check-in to ordering room service, were weaved throughout the content while demonstrating how the location of the Sheraton Vancouver Wall Centre Hotel puts guests at the centre of convenience.</p>
<p><a href="https://dailyhive.com/mapped/sheraton-vancouver-wall-centre-hotel-staycation" target="_blank"><img class="alignnone wp-image-1240839" src="https://images.dailyhive.com/20201021141117/WallCentreMock.png" alt="" width="1000" height="713" srcset="https://images.dailyhive.com/20201021141117/WallCentreMock.png 1007w, https://images.dailyhive.com/20201021141117/WallCentreMock-500x357.png 500w" sizes="(max-width: 1000px) 100vw, 1000px" /></a>This campaign hit home with our audience at a time when interest in pursuing local travel was higher than usual, leading to 3,255 page views and 17,140 contest entries on social.</p>
<p><a href="https://dailyhive.com/mapped/sheraton-vancouver-wall-centre-hotel-staycation" target="_blank"><img class="alignnone wp-image-1240899" src="https://images.dailyhive.com/20201021144923/New-Project-11.jpg" alt="" width="1000" height="720" srcset="https://images.dailyhive.com/20201021144923/New-Project-11.jpg 1000w, https://images.dailyhive.com/20201021144923/New-Project-11-500x360.jpg 500w" sizes="(max-width: 1000px) 100vw, 1000px" /></a></p>
<p><a style="background-color: #14cddb; width: 281px; padding: 1.4rem; display: block; color: white; text-align: center; font-family: 'Styrene A';" href="https://dailyhive.com/mapped/sheraton-vancouver-wall-centre-hotel-staycation" target="_blank">READ THE ARTICLE</a></p>


sheraton-vancouver-wall-centre

Sheraton Vancouver Wall Centre

Sheraton Vancouver Wall Centre Hotel hoped to promote safe, local tourism in light of government limitations and COVID-19 concerns in the travel industry. 

SHERATON VANCOUVER WALL CENTRE HOTEL

<h1><strong>VIRTUAL PIZZA TOUR</strong></h1>
<h3 style="color: #14cddb;">SkipTheDishes</h3>
<h5>THE CHALLENGE</h5>
<p><span style="font-weight: 400;">For this campaign, SkipTheDishes wanted to shine a light on local independent restaurants to support during the COVID-19 pandemic, while simultaneously promoting its delivery service in the Greater Toronto Area.</span></p>
<h5>THE SOLUTION</h5>
<p><span style="font-weight: 400;">An experiential angle saw a Hive Labs writer conduct a remote food tour from home, sampling pizza from five different local restaurants offering delivery via the SkipTheDishes app. Detailed descriptions and original photography conveyed the scope of options available for creating restaurant experiences at home. With seamless client integration, the article closed with a natural CTA to find new local favourites via the app. </span></p>
<p><a href="https://dailyhive.com/toronto/toronto-pizza-restaurants-delivery-bucket-list" target="_blank"><img class="alignnone wp-image-1217544 size-full" src="https://images.dailyhive.com/20200903094214/SkipTheDishesMock-1.png" alt="" width="1007" height="677" srcset="https://images.dailyhive.com/20200903094214/SkipTheDishesMock-1.png 1007w, https://images.dailyhive.com/20200903094214/SkipTheDishesMock-1-500x336.png 500w" sizes="(max-width: 1007px) 100vw, 1007px" /></a></p>
<p><span style="font-weight: 400;">This timely article resonated with an audience eager to recreate restaurant experiences at home, resulting in higher page views and social engagement.</span></p>
<p><a style="background-color: #14cddb; width: 281px; padding: 1.4rem; display: block; color: white; text-align: center; font-family: 'Styrene A';" href="https://dailyhive.com/toronto/toronto-pizza-restaurants-delivery-bucket-list" target="_blank">READ THE ARTICLE</a></p>


skipthedishes-2

SkipTheDishes

SkipTheDishes wanted to shine a light on local independent restaurants to support during the COVID-19 pandemic, while simultaneously promoting its delivery service in the Greater Toronto Area. 

SKIPTHEDISHES

<h1><strong>CULINARY ARTS</strong></h1>
<h3 style="color: #14cddb;">LaSalle College Vancouver</h3>
<h5>THE CHALLENGE</h5>
<p><span style="font-weight: 400;">The goal of this campaign was to raise awareness of and pique interest in the culinary school at LaSalle College Vancouver during a major chef shortage in Vancouver and Calgary.</span></p>
<h5>THE SOLUTION</h5>
<p><span style="font-weight: 400;">This engaging video saw a Daily Hive host learn how to cook and present a restaurant-worthy meal under the direction of an instructor and chef at LaSalle College Vancouver. </span></p>
<p><a href="https://www.facebook.com/dailyhivevancouver/videos/2565544507060238" target="_blank"><img class="alignnone wp-image-1215958" src="https://images.dailyhive.com/20200831173115/LaSalleMock2.png" alt="" width="1000" height="713" srcset="https://images.dailyhive.com/20200831173115/LaSalleMock2.png 1007w, https://images.dailyhive.com/20200831173115/LaSalleMock2-500x357.png 500w" sizes="(max-width: 1000px) 100vw, 1000px" /></a></p>
<p><span style="font-weight: 400;">This informative, entertaining, and useful evergreen video content was geared towards anyone hoping to pursue a culinary arts career or hone their meal presentation skills.</span></p>
<p><iframe style="border: none; overflow: hidden;" src="https://www.facebook.com/plugins/video.php?href=https%3A%2F%2Fwww.facebook.com%2Fdailyhivevancouver%2Fvideos%2F2565544507060238%2F&amp;show_text=false&amp;width=734&amp;height=411&amp;appId" width="734" height="411" frameborder="0" scrolling="no" allowfullscreen="allowfullscreen"></iframe></p>
<p><span style="font-weight: 400;">The video offered a guided recipe approach, conveying the training students receive while enrolled in a culinary arts program. A closing CTA prompted viewers to learn more about the school and the programs on offer. </span></p>
<p><a style="background-color: #14cddb; width: 281px; padding: 1.4rem; display: block; color: white; text-align: center; font-family: 'Styrene A';" href="https://dailyhive.com/vancouver/lasalle-college-vancouver-culinary-program" target="_blank">READ THE ARTICLE</a></p>


lasalle-college-vancouver-case-study

LaSalle College Vancouver Case Study

The goal of this campaign was to raise awareness of and pique interest in the culinary school at LaSalle College Vancouver during a major chef shortage in Vancouver and Calgary.

LASALLE COLLEGE VANCOUVER

<h1>SUSTAINABLE STYLE</h1>
<h3 style="color: #14cddb;">Value Village</h3>
<h5>THE CHALLENGE</h5>
<p><span style="font-weight: 400;">The client’s objective was to raise brand awareness as a destination for sustainable shopping, highlighting the fact that 90% of the clothing and textiles processed by Value Village stores are reused or recycled. </span></p>
<h5>THE SOLUTION</h5>
<p><span style="font-weight: 400;">Hive Labs writers visited a Value Village location to find stylish outfit combinations within a tight budget. An on-site photoshoot allowed our team to showcase the uniqueness and quality of the apparel and accessories sourced. The second article in this campaign saw Hive Labs replicate a series of celebrity outfits, further demonstrating the range of products available in-store.</span></p>
<h5>CAMPAIGN ARTICLES</h5>
<p><span style="color: #0000ff;"><strong><a style="color: #0000ff;" href="https://dailyhive.com/vancouver/value-village" target="_blank">We spent $100 at Value Village and this is what we bought</a></strong></span><br />
<span style="color: #0000ff;"><strong><a style="color: #0000ff;" href="https://dailyhive.com/vancouver/value-village-kardashians-thrift-store" target="_blank">8 Kardashian outfits we styled with just $100 from a thrift store</a></strong></span></p>
<p><a href="https://dailyhive.com/vancouver/value-village-kardashians-thrift-store" target="_blank"><img class="alignnone wp-image-1215981" src="https://images.dailyhive.com/20200831180347/VVMock1.png" alt="" width="1000" height="713" srcset="https://images.dailyhive.com/20200831180347/VVMock1.png 1007w, https://images.dailyhive.com/20200831180347/VVMock1-500x357.png 500w" sizes="(max-width: 1000px) 100vw, 1000px" /></a></p>
<p><span style="font-weight: 400;">This evergreen content represented Value Village’s key differentiators and reached almost 10x the average number of readers for Hive Labs content.</span></p>
<p><a style="background-color: #14cddb; width: 281px; padding: 1.4rem; display: block; color: white; text-align: center; font-family: 'Styrene A';" href="https://dailyhive.com/vancouver/value-village" target="_blank">READ THE FIRST ARTICLE</a></p>


Value Village Case Study 
https://dailyhive.com/vancouver/value-village 

value-village-5

Value Village

The client’s objective was to raise brand awareness as a destination for sustainable shopping, highlighting the fact that 90% of the clothing and textiles processed by Value Village stores are reused or recycled. 

VALUE VILLAGE

<h1><strong>TALENT RECRUITMENT</strong></h1>
<h3 style="color: #14cddb;"><strong>lululemon</strong></h3>
<h5>THE CHALLENGE</h5>
<p><span style="font-weight: 400;">The objective of this campaign was to inform Daily Hive readers about the recruitment event that lululemon, Canada’s athletics apparel leader, was hosting in Vancouver and to encourage online applications for the available positions. </span></p>
<h5>THE SOLUTION</h5>
<p><span style="font-weight: 400;">Hive Labs took a newsworthy approach and highlighted the number of open positions in the headline. The article gave readers a glimpse into what their future career could look like at lululemon and the perks Guest Education Centre employees can enjoy. Concluding the article with a CTA reinforced the client’s key messaging.</span></p>
<p><a href="https://dailyhive.com/vancouver/lululemon-hiring-fair-guest-education-centre-2019" target="_blank"><img class="alignnone wp-image-1215974" src="https://images.dailyhive.com/20200831174518/LululemonMock.png" alt="" width="1000" height="713" srcset="https://images.dailyhive.com/20200831174518/LululemonMock.png 1007w, https://images.dailyhive.com/20200831174518/LululemonMock-500x357.png 500w" sizes="(max-width: 1000px) 100vw, 1000px" /></a></p>
<p><span style="font-weight: 400;">Overall, the campaign sparked excitement and intrigue among our audience with high page views and a significant CTR.</span></p>
<p><a style="background-color: #14cddb; width: 281px; padding: 1.4rem; display: block; color: white; text-align: center; font-family: 'Styrene A';" href="https://dailyhive.com/vancouver/lululemon-hiring-fair-guest-education-centre-2019" target="_blank">READ THE ARTICLE</a></p>


shutterstock_631086410-min

The objective of this campaign was to inform Daily Hive readers about the recruitment event that lululemon, Canada’s athletics apparel leader, was hosting in Vancouver and to encourage online applications for the available positions. 

LULULEMON

<h1>PIVOTING WITH PURPOSE</h1>
<h3 style="color: #14cddb;">Coast Capital Savings</h3>
<h5>THE CHALLENGE</h5>
<p><span style="font-weight: 400;">Coast Capital Savings’ intention for this campaign was to help its small business members promote their brands and share their experiences during the COVID-19 pandemic. </span></p>
<h5>THE SOLUTION</h5>
<p><span style="font-weight: 400;">Hive Labs created four editorial-style articles featuring interviews with the business owners Coast Capital Savings wished to profile. The content captured the emotions and challenges faced by local businesses navigating uncharted waters and explained how they pivoted their offerings to adapt. </span></p>
<p><span style="font-weight: 400;">The pieces created urgency among readers, encouraging them to click through and support the businesses. All articles featured a heading and CTA to drive readers to the Coast Capital Savings website. </span></p>
<h5>CAMPAIGN ARTICLES</h5>
<p><span style="color: #0000ff;"><strong><a style="color: #0000ff;" href="https://dailyhive.com/vancouver/coast-capital-savings-brute-barber-co-beard-oil-pandemic" target="_blank">BC barber grows beard oil business to make ends meet</a></strong></span><br />
<span style="color: #0000ff;"><strong><a style="color: #0000ff;" href="https://dailyhive.com/vancouver/coast-capital-savings-steveston-motor-co-small-business" target="_blank">Classic car shop puts the pedal to the metal to survive the pandemic</a><br />
<a style="color: #0000ff;" href="https://dailyhive.com/vancouver/coast-capital-savings-camp-beer-co-brewery-reopens" target="_blank">Camp Beer Co. reopens massive patio with socially-distanced service</a></strong></span><br />
<span style="color: #0000ff;"><strong><a style="color: #0000ff;" href="https://dailyhive.com/vancouver/coast-capital-savings-windsor-meats-vancouver-delivery" target="_blank">Iconic Vancouver butcher shop offers meal solutions and grocery delivery</a></strong></span></p>
<p><a href="https://dailyhive.com/vancouver/coast-capital-savings-windsor-meats-vancouver-delivery" target="_blank"><img class="alignnone wp-image-1189207 size-full" src="https://images.dailyhive.com/20200710174140/CCMock1.png" alt="" width="1184" height="400" srcset="https://images.dailyhive.com/20200710174140/CCMock1.png 1184w, https://images.dailyhive.com/20200710174140/CCMock1-500x169.png 500w, https://images.dailyhive.com/20200710174140/CCMock1-1024x346.png 1024w" sizes="(max-width: 1184px) 100vw, 1184px" /></a></p>
<p><span style="font-weight: 400;">The incredibly relevant pieces were published at a time when interest in supporting local was high, which led to notable social engagement and page views.</span></p>
<p><a href="https://dailyhive.com/vancouver/coast-capital-savings-steveston-motor-co-small-business" target="_blank"><img class="alignnone wp-image-1189208 size-full" src="https://images.dailyhive.com/20200710174221/CCMock2.png" alt="" width="1184" height="400" srcset="https://images.dailyhive.com/20200710174221/CCMock2.png 1184w, https://images.dailyhive.com/20200710174221/CCMock2-500x169.png 500w, https://images.dailyhive.com/20200710174221/CCMock2-1024x346.png 1024w" sizes="(max-width: 1184px) 100vw, 1184px" /></a></p>
<p><a style="background-color: #14cddb; width: 281px; padding: 1.4rem; display: block; color: white; text-align: center; font-family: 'Styrene A';" href="https://dailyhive.com/vancouver/coast-capital-savings-steveston-motor-co-small-business" target="_blank">READ THE FIRST ARTICLE</a></p>


https://dailyhive.com/vancouver/coast-capital-savings-brute-barber-co-beard-oil-pandemic

brute-barber-co

Brute Barber Co.

Coast Capital Savings’ intention for this campaign was to help its small business members promote their brands and share their experiences during the COVID-19 pandemic. 

COAST CAPITAL SAVINGS

<h1><strong>NOURISHING NUTRITION</strong></h1>
<h3 style="color: #14cddb;">Canada Beef</h3>
<h5>THE CHALLENGE</h5>
<p><span style="font-weight: 400;">Canada Beef came to Hive Labs with the goal of maintaining and growing a loyal customer base, positioning beef as a nutritious and sustainable food source, and renewing consumer confidence through the presentation of expert-approved facts. </span></p>
<h5>THE SOLUTION</h5>
<p><span style="font-weight: 400;">To encourage engagement, our team launched an Instagram takeover quiz with a captivating opening slide asking users if they were ready to debunk myths around Canadian beef. The audience engaged with diet- and environmental-based questions across six slides. A strong CTA in the closing slide prompted users to swipe up to discover more fun facts and recipes. </span></p>
<p><img class="alignnone wp-image-1167653 size-full" src="https://images.dailyhive.com/20200605111936/CanadaBeefStory.png" alt="" width="1000" height="600" srcset="https://images.dailyhive.com/20200605111936/CanadaBeefStory.png 1000w, https://images.dailyhive.com/20200605111936/CanadaBeefStory-500x300.png 500w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<p><span style="font-weight: 400;">This creative story takeover and accompanying standalone social posts put the client’s key messages on our users’ radars. The campaign amassed 115,866 Instagram takeover impressions, reaching 87,456 users. </span></p>
<p><a style="background-color: #14cddb; width: 281px; padding: 1.4rem; display: block; color: white; text-align: center; font-family: 'Styrene A';" href="https://dailyhive.com/toronto/6-myths-beef-sustainability-bust-2020-toronto" target="_blank">READ THE ARTICLE</a></p>


canada-beef

Canada Beef

Canada Beef came to Hive Labs with the goal of maintaining and growing a loyal customer base, positioning beef as a nutritious and sustainable food source, and renewing consumer confidence through the presentation of expert-approved facts.

CANADA BEEF

<h1>BEYOND AVERAGE</h1>
<h3 style="color: #14cddb;">Denny&#8217;s Canada</h3>
<h5>THE CHALLENGE</h5>
<p><span style="font-weight: 400;">Denny’s Canada came to Hive Labs to raise brand awareness and increase guest count at restaurant locations nationwide on the day of their Beyond Burger promotion and afterwards. A secondary objective for the client was to change the perception of food served at Denny’s. </span></p>
<h5>THE SOLUTION</h5>
<p><span style="font-weight: 400;">Hive Labs conducted a lifestyle shoot at Denny’s and presented the photos in an Instagram takeover quiz. The first slide introduced the Beyond Burger promotion and was followed by three slides with questions geared towards personal dining preferences. Reinforcing the client’s messaging, the takeover closed with a CTA to visit Denny’s Canada on January 30. </span></p>
<p><img class="alignnone wp-image-1157758 size-full" src="https://images.dailyhive.com/20200520153257/DennysStory-1.png" alt="" width="1000" height="600" srcset="https://images.dailyhive.com/20200520153257/DennysStory-1.png 1000w, https://images.dailyhive.com/20200520153257/DennysStory-1-500x300.png 500w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<p class="p1"><span style="font-weight: 400;">Original photography and creative direction led to high engagement and 57,065 impressions on the Instagram takeover, with 87,778 impressions on the post.</span></p>
<p><a style="background-color: #14cddb; width: 281px; padding: 1.4rem; display: block; color: white; text-align: center; font-family: 'Styrene A';" href="https://dailyhive.com/vancouver/dennys-free-beyond-burgers-january-30" target="_blank">READ THE ARTICLE</a></p>


dennys-canada-1-3

Denny's Canada 1 3

Denny’s Canada came to Hive Labs to raise brand awareness and increase guest count at restaurant locations nationwide on the day of their Beyond Burger promotion and afterwards.

DENNY'S CANADA

<h1>MOBILE HEALTH CHECK</h1>
<h3 style="color: #14cddb;">Babylon by TELUS Health</h3>
<h5>THE CHALLENGE</h5>
<p><span style="font-weight: 400;">During the flu season, the client hoped to raise awareness of Babylon by TELUS Health, a mobile app that allows Canadians to check their symptoms and consult with doctors right from their smartphone. Another key goal for the campaign was to engage the Daily Hive audience, and ultimately invite users to download the app. </span></p>
<h5>THE SOLUTION</h5>
<p><span style="font-weight: 400;">Hive Labs hosted an Instagram takeover quiz that asked three thought-provoking questions about preventing the common cold, followed by the correct answers and useful tips. A closing slide offered a preview of the mobile app and a swipe up link for users to access it. Our team paused organic Instagram stories for the first few hours of the day to ensure the campaign had our audience’s full attention. </span></p>
<p><img class="alignnone wp-image-1158082 size-full" src="https://images.dailyhive.com/20200521101506/TelusStory2-1.png" alt="" width="1000" height="600" srcset="https://images.dailyhive.com/20200521101506/TelusStory2-1.png 1000w, https://images.dailyhive.com/20200521101506/TelusStory2-1-500x300.png 500w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<p class="p1"><span style="font-weight: 400;">The end result was a timely campaign that piqued user interest and sparked high engagement with an educational quiz approach.</span></p>
<p><a style="background-color: #14cddb; width: 281px; padding: 1.4rem; display: block; color: white; text-align: center; font-family: 'Styrene A';" href="https://dailyhive.com/vancouver/babylon-telus-health-puts-healthcare-in-your-hands" target="_blank">READ THE ARTICLE</a></p>


babylon-by-telus-health_ryan-cheng

Babylon by TELUS Health_Ryan Cheng

During the flu season, the client hoped to raise awareness of Babylon by TELUS Health, a mobile app that allows Canadians to check their symptoms and consult with doctors right from their smartphone.

BABYLON BY TELUS HEALTH

<h1><strong>ENTERTAINMENT DESTINATION</strong></h1>
<h3 style="color: #14cddb;">Colony Entertainment</h3>
<h5>THE CHALLENGE</h5>
<p><span style="font-weight: 400;">Colony Entertainment came to Hive Labs with the clear goal of building awareness around the opening of their fourth outpost in Vancouver, located on Granville Street. </span></p>
<h5>THE SOLUTION</h5>
<p class="p1"><span style="font-weight: 400;">Hive Labs created a fun and energetic video positioning Colony Granville Street as the perfect destination for a night out with friends. Transitioning shots of food, games, and drink offerings along with sliding text allowed viewers to get a comprehensive overview of the two-level venue.</span></p>
<p><iframe style="border: none; overflow: hidden;" src="https://www.facebook.com/plugins/video.php?href=https%3A%2F%2Fwww.facebook.com%2Fdailyhivevancouver%2Fvideos%2F454858435365262%2F&amp;show_text=0&amp;width=476" width="476" height="476" frameborder="0" scrolling="no" allowfullscreen="allowfullscreen"></iframe></p>
<p><span style="font-weight: 400;">The video was well-received by our audience on social and resulted in a piece of powerful evergreen content with 13,853 views and 361 Facebook engagements. </span></p>


colony-granville-1

Colony Granville 1

Colony Entertainment came to Hive Labs with the clear goal of building awareness around the opening of their fourth outpost in Vancouver, located on Granville Street. 

COLONY ENTERTAINMENT

<h1><strong>RECYCLING MADE EASY</strong></h1>
<h3 style="color: #14cddb;">Return-It Express</h3>
<h5>THE CHALLENGE</h5>
<p><span style="font-weight: 400;">Return-It Express aspired to introduce the Daily Hive audience to a new and efficient way to recycle in BC — and be rewarded for doing so. </span></p>
<h5>THE SOLUTION</h5>
<p><span style="font-weight: 400;">The content offered viewers a step-by-step guide to using Return-It Express. Information on how to sign up for an account and what to expect upon arrival at an Express depot simplified the process for the audience. Close-ups of the Hive Labs team using the app conveyed the ease of accessing recycling refunds. </span></p>
<p><iframe style="border: none; overflow: hidden;" src="https://www.facebook.com/plugins/video.php?href=https%3A%2F%2Fwww.facebook.com%2Fdailyhivevancouver%2Fvideos%2F346551666247519%2F&amp;show_text=0&amp;width=476" width="476" height="476" frameborder="0" scrolling="no" allowfullscreen="allowfullscreen"></iframe></p>
<p class="p1"><span style="font-weight: 400;">In 36 seconds, the evergreen video captured the essence of recycling with Return-It Express, garnering high engagement on social.  </span></p>
<p><a style="background-color: #14cddb; width: 281px; padding: 1.4rem; display: block; color: white; text-align: center; font-family: 'Styrene A';" href="https://dailyhive.com/vancouver/return-it-express-recycle-plastics-bc" target="_blank">READ THE ARTICLE</a></p>


return-it-express

Return-It Express

Return-It Express aspired to introduce the Daily Hive audience to a new and efficient way to recycle in BC — and be rewarded for doing so.

RETURN-IT EXPRESS

<h1><strong>BOTANICAL ILLUMINATION </strong></h1>
<h3 style="color: #14cddb;">VanDusen Botanical Garden</h3>
<h5>THE CHALLENGE</h5>
<p><span style="font-weight: 400;">VanDusen Botanical Garden hoped to increase awareness of the annual Festival of Lights and showcase the illuminated transformation of the garden at nightfall. </span></p>
<h5>THE SOLUTION</h5>
<p><span style="font-weight: 400;">Hive Labs created an engaging video that took the audience on a journey at the festival, dazzling them with over a million lights. By exploring the different illuminated installations and options for food and entertainment, the content positioned VanDusen Festival of Lights as the ultimate spot for a date night in Vancouver. </span></p>
<p><iframe style="border: none; overflow: hidden;" src="https://www.facebook.com/plugins/video.php?href=https%3A%2F%2Fwww.facebook.com%2Fdailyhivevancouver%2Fvideos%2F414277126119428%2F&amp;show_text=0&amp;width=476" width="476" height="476" frameborder="0" scrolling="no" allowfullscreen="allowfullscreen"></iframe></p>
<p><span style="font-weight: 400;">This timely and inspiring video highlighted the best of VanDusen’s Festival of Lights in 46 seconds, garnering over 100K views and 1K reactions on Facebook. </span></p>


vandusen-festival-of-lights-2

VanDusen Festival of Lights

VanDusen Botanical Garden hoped to increase awareness of the annual Festival of Lights and showcase the illuminated transformation of the garden at nightfall.

VANDUSEN BOTANICAL GARDEN

<h1><strong>AN EMERGING DOWNTOWN</strong></h1>
<h3 style="color: #14cddb;">Townline</h3>
<h5>THE CHALLENGE</h5>
<p><span style="font-weight: 400;">Townline approached Hive Labs with the goal of raising awareness of and increasing registrations for their development The Holland. </span></p>
<h5>THE SOLUTION</h5>
<p class="p1"><span style="font-weight: 400;">Hive Labs created an editorial-style article that offered a fresh take on Surrey City Centre’s growth. Relevant statistics allowed the content to reinforce key messages of the city’s current and anticipated expansion. This led to the smooth integration of The Holland as a key development in Surrey’s future.</span></p>
<p>&nbsp;</p>
<p><a href="https://dailyhive.com/vancouver/surrey-city-centre-the-holland-development" target="_blank"><img class="alignnone wp-image-1135765 size-full" src="https://images.dailyhive.com/20200413175025/Holland_webmock.jpg" alt="" width="1795" height="774" srcset="https://images.dailyhive.com/20200413175025/Holland_webmock.jpg 1795w, https://images.dailyhive.com/20200413175025/Holland_webmock-500x216.jpg 500w, https://images.dailyhive.com/20200413175025/Holland_webmock-1024x442.jpg 1024w, https://images.dailyhive.com/20200413175025/Holland_webmock-1200x517.jpg 1200w" sizes="(max-width: 1795px) 100vw, 1795px" /></a></p>
<p>&nbsp;</p>
<p><span style="font-weight: 400;">A relevant and newsworthy angle led readers to stay on the page for longer and engage in the comments section below the article.</span></p>
<p><a style="background-color: #14cddb; width: 281px; padding: 1.4rem; display: block; color: white; text-align: center; font-family: 'Styrene A';" href="https://dailyhive.com/vancouver/surrey-city-centre-the-holland-development" target="_blank">READ THE FULL ARTICLE</a></p>


https://dailyhive.com/vancouver/surrey-city-centre-the-holland-development

downtown-surreythe-holland-3

Downtown SurreyThe-Holland

Townline approached Hive Labs with the goal of raising awareness of and increasing registrations for their development The Holland. 

TOWNLINE

<h1><strong>TIMELY TRADE-IN</strong></h1>
<h3 style="color: #14cddb;">Mobile Base</h3>
<h5>THE CHALLENGE</h5>
<p><span style="font-weight: 400;">Mobile Base’s objective was to inform readers about the most convenient way to get money for their old smartphone: by trading it on the Sphere website.</span></p>
<h5>THE SOLUTION</h5>
<p><span style="font-weight: 400;">Hive Labs created an informative article that outlined how Sphere works and the process readers could follow to recycle their smartphone and simultaneously receive cashback. The topic leveraged its newsworthy angle by publishing on the day of the iPhone 11 launch. </span></p>
<p><a href="https://dailyhive.com/vancouver/smartphone-trade-in-sphere-2019" target="_blank"><img class="alignnone wp-image-1115831 size-full" src="https://images.dailyhive.com/20200313162556/mobilearticlemock.jpg" alt="" width="1795" height="774" srcset="https://images.dailyhive.com/20200313162556/mobilearticlemock.jpg 1795w, https://images.dailyhive.com/20200313162556/mobilearticlemock-500x216.jpg 500w, https://images.dailyhive.com/20200313162556/mobilearticlemock-1024x442.jpg 1024w, https://images.dailyhive.com/20200313162556/mobilearticlemock-1200x517.jpg 1200w" sizes="(max-width: 1795px) 100vw, 1795px" /></a></p>
<p><span style="font-weight: 400;">A well-timed live date led to high page views and engagement on social, along with an incredible click-through rate to the client’s website. </span></p>
<p><a style="background-color: #14cddb; width: 281px; padding: 1.4rem; display: block; color: white; text-align: center; font-family: 'Styrene A'; letter-spacing: 0.3rem; font-size: 1.4rem; -webkit-font-smoothing: antialiased;" href="https://dailyhive.com/vancouver/smartphone-trade-in-sphere-2019" target="_blank">READ THE FULL ARTICLE</a></p>


mobile-base

Mobile Base

Mobile Base’s objective was to inform readers about the most convenient way to get money for their old smartphone: by trading it on the Sphere website.

MOBILE BASE

<h1><strong>ICONIC OUTERWEAR</strong></h1>
<h3 style="color: #14cddb;">Arc&#8217;teryx</h3>
<h5>THE CHALLENGE</h5>
<p class="p1">Arc&#8217;teryx aspired to raise awareness of their Thanksgiving Factory Seconds and Sample Sale at the Vancouver Convention Centre by connecting with an active audience.</p>
<h5>THE SOLUTION</h5>
<p class="p1">To achieve the client’s objectives, Hive Labs presented a story with an eye-catching headline and interwoven key messages. This included information about the high volume of merchandise available and ticket promotions. Building on this anticipation, a contest component for an Arc’teryx product was included in the article.</p>
<p class="p1"><a href="https://dailyhive.com/vancouver/arcteryx-thanksgiving-sale-canada-place-2019" target="_blank"><img class="alignnone wp-image-1115812 size-full" src="https://images.dailyhive.com/20200313161002/arcteryxarticlemock.jpg" alt="" width="1795" height="774" srcset="https://images.dailyhive.com/20200313161002/arcteryxarticlemock.jpg 1795w, https://images.dailyhive.com/20200313161002/arcteryxarticlemock-500x216.jpg 500w, https://images.dailyhive.com/20200313161002/arcteryxarticlemock-1024x442.jpg 1024w, https://images.dailyhive.com/20200313161002/arcteryxarticlemock-1200x517.jpg 1200w" sizes="(max-width: 1795px) 100vw, 1795px" /></a></p>
<p>&nbsp;</p>
<p class="p1">A timely article that resonated with readers, it achieved over 30K page views and high social engagement on Facebook and Instagram.</p>
<p><a style="background-color: #14cddb; width: 281px; padding: 1.4rem; display: block; color: white; text-align: center; font-family: 'Styrene A';" href="https://dailyhive.com/vancouver/arcteryx-thanksgiving-sale-canada-place-2019/" target="_blank">READ THE FULL ARTICLE</a></p>
<p><img class="alignnone wp-image-1115816 size-full" src="https://images.dailyhive.com/20200313161124/arcteryxmobilemock.jpg" alt="" width="1387" height="904" srcset="https://images.dailyhive.com/20200313161124/arcteryxmobilemock.jpg 1387w, https://images.dailyhive.com/20200313161124/arcteryxmobilemock-500x326.jpg 500w, https://images.dailyhive.com/20200313161124/arcteryxmobilemock-1024x667.jpg 1024w, https://images.dailyhive.com/20200313161124/arcteryxmobilemock-1200x782.jpg 1200w" sizes="(max-width: 1387px) 100vw, 1387px" /></p>
<p><a style="background-color: #14cddb; width: 281px; padding: 1.4rem; display: block; color: white; text-align: center; font-family: 'Styrene A';" href="https://www.instagram.com/p/B3LdNVrlvRQ/?utm_source=ig_web_copy_link" target="_blank">SEE ON INSTAGRAM</a></p>


31337774_10160286773270228_5507390921043345408_o-2

31337774_10160286773270228_5507390921043345408_o

Arc'teryx aspired to raise awareness of their Thanksgiving Factory Seconds and Sample Sale at the Vancouver Convention Centre by connecting with an active audience.

ARC'TERYX

<h1>PICTURE-PERFECT POOCHES</h1>
<h3 style="color: #14cddb;">Samsung</h3>
<h5>THE CHALLENGE</h5>
<p><span style="font-weight: 400;">When Samsung released the Galaxy S9, they approached Hive Labs to put a spotlight on their latest smartphone’s photo-taking features.</span></p>
<h5>THE SOLUTION</h5>
<p><span style="font-weight: 400;">Rather than a brand-heavy article emphasizing details already found online in abundance, Hive Labs produced something designed to brighten the day of our readers: A photo-essay comprising nothing but dogs from Vancouver’s Yaletown neighbourhood.  </span></p>
<p>&nbsp;</p>
<p><img class="alignnone size-full wp-image-1017497" src="https://images.dailyhive.com/20191022142626/Samsung-11.jpg" alt="" width="1795" height="774" srcset="https://images.dailyhive.com/20191022142626/Samsung-11.jpg 1795w, https://images.dailyhive.com/20191022142626/Samsung-11-500x216.jpg 500w, https://images.dailyhive.com/20191022142626/Samsung-11-1024x442.jpg 1024w, https://images.dailyhive.com/20191022142626/Samsung-11-1200x517.jpg 1200w" sizes="(max-width: 1795px) 100vw, 1795px" /></p>
<p>&nbsp;</p>
<p><a href="https://dailyhive.com/vancouver/10-photos-of-vancouver-dogs-samsung-s9" target="_blank"><img class="alignnone size-full wp-image-1019588" src="https://images.dailyhive.com/20191024154549/HLArticleCTA.png" alt="" width="309" height="62" /></a></p>
<p>&nbsp;</p>
<p><span style="font-weight: 400;">With cute canines as the subject, this article gave Samsung an easy way to mention the smartphone’s features </span><span style="font-weight: 400;">— </span><span style="font-weight: 400;">without looking or sounding like a salesperson.  </span></p>
<p><span style="font-weight: 400;">Thanks to a reader-friendly headline and subject, the story exceeded our branded article benchmarks for reads by nearly 400%.</span></p>


samsung-2

Samsung

When Samsung released the Galaxy S9, they approached Hive Labs to put a spotlight on their latest smartphone’s photo-taking features.

SAMSUNG

<h1>SPARK CURIOSITY</h1>
<h3 style="color: #14cddb;">Chevrolet</h3>
<h5>THE CHALLENGE</h5>
<p><span style="font-weight: 400;">To boost awareness of the Chevrolet Spark within the large urban markets of Toronto and Vancouver, Hive Labs was asked to create an integrated series featuring Spark as a perfect vehicle to get you to and from the best experiences happening in your city.   </span></p>
<h5>THE SOLUTION</h5>
<p><span style="font-weight: 400;">Leveraging our expertise on the best of what’s happening in each city, a fully-integrated campaign was launched featuring articles, videos, and social posts. In each piece, the Chevrolet Spark took our hosts to and from the best of food, music, and fashion in the city.  </span></p>
<p><img class="alignnone size-full wp-image-1017511" src="https://images.dailyhive.com/20191022143345/Chev-32.png" alt="" width="1795" height="904" srcset="https://images.dailyhive.com/20191022143345/Chev-32.png 1795w, https://images.dailyhive.com/20191022143345/Chev-32-500x252.png 500w, https://images.dailyhive.com/20191022143345/Chev-32-1024x516.png 1024w, https://images.dailyhive.com/20191022143345/Chev-32-1200x604.png 1200w" sizes="(max-width: 1795px) 100vw, 1795px" /></p>
<p><a href="https://www.instagram.com/p/Boz-7H9FLI-/" target="_blank"><img class="alignnone size-full wp-image-1019606" src="https://images.dailyhive.com/20191024155704/CTAInsta.png" alt="" width="309" height="62" /></a></p>
<p><span style="font-weight: 400;">Our team shared their favourite spots around town, from burger joints to thrift stores and music venues. As a trusted source for urban events and happenings, the campaign perfectly captured the intersection of our readers’ interests and Chevrolet’s core messaging.</span></p>
<p>&nbsp;</p>
<p><span style="font-weight: 400;"><img class="alignnone size-full wp-image-1017506" src="https://images.dailyhive.com/20191022142919/Chev-1.jpg" alt="" width="1795" height="774" srcset="https://images.dailyhive.com/20191022142919/Chev-1.jpg 1795w, https://images.dailyhive.com/20191022142919/Chev-1-500x216.jpg 500w, https://images.dailyhive.com/20191022142919/Chev-1-1024x442.jpg 1024w, https://images.dailyhive.com/20191022142919/Chev-1-1200x517.jpg 1200w" sizes="(max-width: 1795px) 100vw, 1795px" /></span></p>
<p>&nbsp;</p>
<p><a href="https://dailyhive.com/vancouver/intimate-live-music-venues-vancouver-chevrolet-spark" target="_blank"><img class="alignnone size-full wp-image-1019588" src="https://images.dailyhive.com/20191024154549/HLArticleCTA.png" alt="" width="309" height="62" /></a></p>
<p>&nbsp;</p>
<p><span style="font-weight: 400;">A total of six stories were written and distributed on three social channels, and a series of Instagram posts were photographed showing Spark in iconic city locations. Last but certainly not least, three videos were produced, then edited for both Facebook and Instagram. The result was a fully integrated campaign that positioned Chevrolet Spark as a forward-thinking brand that millennials would want to connect with.</span></p>
<p>&nbsp;</p>
<p><img class="alignnone size-full wp-image-1017507" src="https://images.dailyhive.com/20191022143022/Chev-2.jpg" alt="" width="1795" height="774" srcset="https://images.dailyhive.com/20191022143022/Chev-2.jpg 1795w, https://images.dailyhive.com/20191022143022/Chev-2-500x216.jpg 500w, https://images.dailyhive.com/20191022143022/Chev-2-1024x442.jpg 1024w, https://images.dailyhive.com/20191022143022/Chev-2-1200x517.jpg 1200w" sizes="(max-width: 1795px) 100vw, 1795px" /></p>
<p>&nbsp;</p>
<p><a href="https://dailyhive.com/vancouver/hidden-gem-restaurants-vancouver-chevrolet-spark" target="_blank"><img class="alignnone size-full wp-image-1019588" src="https://images.dailyhive.com/20191024154549/HLArticleCTA.png" alt="" width="309" height="62" /></a></p>
<p>&nbsp;</p>


chevrolet-4

Chevrolet

Hive Labs was asked to create an integrated series featuring Spark as a perfect vehicle to get you to and from the best experiences happening in your city.

CHEVROLET

<h1>WHAT&#8217;S ON SPECIAL</h1>
<h3 style="color: #14cddb:;">Cactus Club</h3>
<h5>THE CHALLENGE</h5>
<p><span style="font-weight: 400;">Born on the West Coast and now a national brand, Cactus Club offers </span><span style="font-weight: 400;">diners </span><span style="font-weight: 400;">the best in global cuisine using local, fresh ingredients served in a vibrant, contemporary setting.</span></p>
<p><span style="font-weight: 400;">Looking to increase awareness levels in a highly-competitive category, Cactus Club partnered with Hive Labs, hoping to leverage our social media channels to help reach that goal.</span></p>
<h5>THE SOLUTION</h5>
<p><span style="font-weight: 400;">Hive Labs designed a social media campaign anchored around an always-on strategy deployed over a six-month period.  </span></p>
<p><span style="font-weight: 400;">The plan comprised six stories and 20 social posts published over the summer and fall dining seasons. Each social media post highlighted a new dish or special, making the best use of  professional photography perfect for Instagram.</span></p>
<p><img class="alignnone size-full wp-image-1016087" src="https://images.dailyhive.com/20191021102238/Cactus-11.png" alt="" width="1795" height="904" srcset="https://images.dailyhive.com/20191021102238/Cactus-11.png 1795w, https://images.dailyhive.com/20191021102238/Cactus-11-500x252.png 500w, https://images.dailyhive.com/20191021102238/Cactus-11-1024x516.png 1024w, https://images.dailyhive.com/20191021102238/Cactus-11-1200x604.png 1200w" sizes="(max-width: 1795px) 100vw, 1795px" /></p>
<p><a href="https://www.instagram.com/p/B1wldIOlyIz/" target="_blank"><img class="alignnone size-full wp-image-1019606" src="https://images.dailyhive.com/20191024155704/CTAInsta.png" alt="" width="309" height="62" /></a></p>
<p>&nbsp;</p>
<p><span style="font-weight: 400;">The campaign culminated with a pair of videos produced by Hive Labs. One video put a spotlight on Vancouver’s happy hour specials, while the other announced the grand opening of Cactus Club’s newest Toronto location. The comprehensive campaign showcased the talents of Daily Hive&#8217;s producers and storytellers while connecting Cactus Club with a brand-new, engaged pool of potential customers.</span></p>
<p>&nbsp;</p>
<p><a href="https://www.facebook.com/watch/?v=229620234405261" target="_blank"><img class="alignnone size-full wp-image-1019854" src="https://images.dailyhive.com/20191025081551/VideoCTA.png" alt="" width="309" height="62" /></a></p>
<p>&nbsp;</p>


cactus-3

Cactus

Born on the West Coast and now a national brand, Cactus Club offers diners the best in global cuisine using local, fresh ingredients served in a vibrant, contemporary setting.

CACTUS CLUB

<h1>WHAT ACTUALLY HAPPENS IN VEGAS?</h1>
<h3>Visit Las Vegas</h3>
<h5>THE CHALLENGE</h5>
<p><span style="font-weight: 400;">To promote Las Vegas as a vacation destination internationally, the Las Vegas Convention and Visitors Authority tasked Daily Hive to produce a series of videos and articles highlighting three elements that often matter most to holiday seekers: food, accommodations, and breathtaking views.</span></p>
<h5>THE SOLUTION</h5>
<p><span style="font-weight: 400;">Our team travelled to The Entertainment Capital of the World to capture footage of the best of Las Vegas. Arrangements were made to visit the hottest hotels, enjoy the most innovative cocktail bars, and gaze at the best views of The Strip. </span></p>
<p><span style="font-weight: 400;">Three videos were shot featuring the most beautiful and iconic sights our crew could find. We emulated the format of popular Daily Hive videos that feature Food (where to go and what to eat), Local Events, and Activities (what to do and when to do it) to present Las Vegas destination highlights in a way that felt natural and familiar to our audience.</span></p>
<p><span style="font-weight: 400;">Different video cuts were optimized for and distributed via our social channels, earning significant organic traffic.</span></p>
<p>&nbsp;</p>
<p style="text-align: center;"><iframe src="https://www.youtube.com/embed/kBM57cH1NbY" width="100%" height="450" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>


vegas

Vegas

Las Vegas Convention and Visitors Authority tasked Daily Hive to produce a series of videos and articles highlighting three elements that often matter most to holiday seekers.

VISIT LAS VEGAS

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Catríona is a Senior Writer at Hive Labs, Daily Hive's branded content studio. Irish-born now living in Vancouver and enjoying West Coast life. She graduated from university with a bachelor of arts degree in journalism. A passionate wordsmith, avid vintage shopper, and self-confessed chocoholic.

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