NORTHWOOD TERRACE APARTMENTS

addy

THE CHALLENGE

Real estate crowdfunding platform addy wanted to increase sign-ups for accounts on its website, raise awareness of how it’s making property ownership more accessible, and inform Canadians about a Toronto apartment building open for investments ranging anywhere from $1 to $1,500.

THE SOLUTION

In leading with a newsworthy approach and headline, Hive Labs made the article feel relevant while speaking to the target audience of young investors. Informative and educational, the content effectively communicated addy’s mission of removing barriers to real estate and providing Canadians with a budget-friendly opportunity to enter the market. In a conclusion reinforcing the client’s key messages, the CTA prompted readers to explore the investment properties listed on addy’s website and sign up for a free wallet account. 

Offering actionable insights into real estate investing with a hyperlocal angle, the campaign was met with significant reader interest and led to page views that exceeded our benchmarks.

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