DISARONNO AT HOME
Disaronno came to Hive Labs with the mission to raise awareness of a no-nonsense, easy-to-make cocktail with Disaronno Originale as the base. The brand hoped to showcase how the Disaronno Fizz could be made at home using pantry staples, becoming the ideal brunch companion.
To show Daily Hive readers how they could bring a touch of Italian spirit into their homes with Disaronno, our writer prepared the cocktail and captured original photography of the process to complement the thoughtful details. Key messaging was integrated throughout the piece organically, alongside tasting notes and ideas for additional Disaronno-based cocktails to make. Lastly, the piece closed with the Disaronno Fizz recipe, outlining the ingredients and method clearly for our audience to follow.
The article was published at a point when our readers were spending more time at home than before, sparking their curiosity in this experiential content.