HUAWEI

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HUAWEI P40 SERIES

Huawei

THE CHALLENGE

Huawei hoped to educate Canadian consumers about the P40 Series of smartphones and increase consideration for purchases of the devices nationwide. A secondary goal for the client was to raise awareness of how prospective P40 Series users could download apps to their devices.

THE SOLUTION

To communicate the potential of the Huawei P40 Pro for content creators, our writer tested the smartphone for one week. Featuring original photography captured on the device, the content gave our audience a peek at the capabilities of a smartphone equipped with a Leica-developed camera and lenses. Key features of the device, from the professional camera-like settings to the Phone Clone method of transferring apps, were seamlessly incorporated into the piece alongside personal anecdotes.

This campaign’s authentic approach allowed our readers to envision themselves using the device, establishing a connection with the brand and amassing 3,422 page views.

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