WHAT ACTUALLY HAPPENS IN VEGAS?
Visit Las Vegas
To promote Las Vegas as a vacation destination internationally, the Las Vegas Convention and Visitors Authority tasked Daily Hive to produce a series of videos and articles highlighting three elements that often matter most to holiday seekers: food, accommodations, and breathtaking views.
Our team travelled to The Entertainment Capital of the World to capture footage of the best of Las Vegas. Arrangements were made to visit the hottest hotels, enjoy the most innovative cocktail bars, and gaze at the best views of The Strip.
Three videos were shot featuring the most beautiful and iconic sights our crew could find. We emulated the format of popular Daily Hive videos that feature Food (where to go and what to eat), Local Events, and Activities (what to do and when to do it) to present Las Vegas destination highlights in a way that felt natural and familiar to our audience.
Different video cuts were optimized for and distributed via our social channels, earning significant organic traffic.