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ARC'TERYX
ICONIC OUTERWEAR
Arc’teryx
THE CHALLENGE
Arc’teryx aspired to raise awareness of their Thanksgiving Factory Seconds and Sample Sale at the Vancouver Convention Centre by connecting with an active audience.
THE SOLUTION
To achieve the client’s objectives, Hive Labs presented a story with an eye-catching headline and interwoven key messages. This included information about the high volume of merchandise available and ticket promotions. Building on this anticipation, a contest component for an Arc’teryx product was included in the article.
A timely article that resonated with readers, it achieved over 30K page views and high social engagement on Facebook and Instagram.
OTHER PROJECTS
ARC'TERYX
Arc'teryx aspired to raise awareness of their Thanksgiving Factory Seconds and Sample Sale at the Vancouver Convention Centre by connecting with an active audience.
CHEVROLET
Hive Labs was asked to create an integrated series featuring Spark as a perfect vehicle to get you to and from the best experiences happening in your city.
CACTUS CLUB
Born on the West Coast and now a national brand, Cactus Club offers diners the best in global cuisine using local, fresh ingredients served in a vibrant, contemporary setting.