<h1><strong>ICONIC OUTERWEAR</strong></h1>
<h3 style="color: #14cddb;">Arc&#8217;teryx</h3>
<h5>THE CHALLENGE</h5>
<p class="p1">Arc&#8217;teryx aspired to raise awareness of their Thanksgiving Factory Seconds and Sample Sale at the Vancouver Convention Centre by connecting with an active audience.</p>
<h5>THE SOLUTION</h5>
<p class="p1">To achieve the client’s objectives, Hive Labs presented a story with an eye-catching headline and interwoven key messages. This included information about the high volume of merchandise available and ticket promotions. Building on this anticipation, a contest component for an Arc’teryx product was included in the article.</p>
<p class="p1"><a href="https://dailyhive.com/vancouver/arcteryx-thanksgiving-sale-canada-place-2019" target="_blank"><img class="alignnone wp-image-1115812 size-full" src="https://images.dailyhive.com/20200313161002/arcteryxarticlemock.jpg" alt="" width="1795" height="774" srcset="https://images.dailyhive.com/20200313161002/arcteryxarticlemock.jpg 1795w, https://images.dailyhive.com/20200313161002/arcteryxarticlemock-500x216.jpg 500w, https://images.dailyhive.com/20200313161002/arcteryxarticlemock-1024x442.jpg 1024w, https://images.dailyhive.com/20200313161002/arcteryxarticlemock-1200x517.jpg 1200w" sizes="(max-width: 1795px) 100vw, 1795px" /></a></p>
<p>&nbsp;</p>
<p class="p1">A timely article that resonated with readers, it achieved over 30K page views and high social engagement on Facebook and Instagram.</p>
<p><a style="background-color: #14cddb; width: 281px; padding: 1.4rem; display: block; color: white; text-align: center; font-family: 'Styrene A';" href="https://dailyhive.com/vancouver/arcteryx-thanksgiving-sale-canada-place-2019/" target="_blank">READ THE FULL ARTICLE</a></p>
<p><img class="alignnone wp-image-1115816 size-full" src="https://images.dailyhive.com/20200313161124/arcteryxmobilemock.jpg" alt="" width="1387" height="904" srcset="https://images.dailyhive.com/20200313161124/arcteryxmobilemock.jpg 1387w, https://images.dailyhive.com/20200313161124/arcteryxmobilemock-500x326.jpg 500w, https://images.dailyhive.com/20200313161124/arcteryxmobilemock-1024x667.jpg 1024w, https://images.dailyhive.com/20200313161124/arcteryxmobilemock-1200x782.jpg 1200w" sizes="(max-width: 1387px) 100vw, 1387px" /></p>
<p><a style="background-color: #14cddb; width: 281px; padding: 1.4rem; display: block; color: white; text-align: center; font-family: 'Styrene A';" href="https://www.instagram.com/p/B3LdNVrlvRQ/?utm_source=ig_web_copy_link" target="_blank">SEE ON INSTAGRAM</a></p>


31337774_10160286773270228_5507390921043345408_o-2

31337774_10160286773270228_5507390921043345408_o

Arc'teryx aspired to raise awareness of their Thanksgiving Factory Seconds and Sample Sale at the Vancouver Convention Centre by connecting with an active audience.

ARC'TERYX

<h1>SPARK CURIOSITY</h1>
<h3 style="color: #14cddb;">Chevrolet</h3>
<h5>THE CHALLENGE</h5>
<p><span style="font-weight: 400;">To boost awareness of the Chevrolet Spark within the large urban markets of Toronto and Vancouver, Hive Labs was asked to create an integrated series featuring Spark as a perfect vehicle to get you to and from the best experiences happening in your city.   </span></p>
<h5>THE SOLUTION</h5>
<p><span style="font-weight: 400;">Leveraging our expertise on the best of what’s happening in each city, a fully-integrated campaign was launched featuring articles, videos, and social posts. In each piece, the Chevrolet Spark took our hosts to and from the best of food, music, and fashion in the city.  </span></p>
<p><img class="alignnone size-full wp-image-1017511" src="https://images.dailyhive.com/20191022143345/Chev-32.png" alt="" width="1795" height="904" srcset="https://images.dailyhive.com/20191022143345/Chev-32.png 1795w, https://images.dailyhive.com/20191022143345/Chev-32-500x252.png 500w, https://images.dailyhive.com/20191022143345/Chev-32-1024x516.png 1024w, https://images.dailyhive.com/20191022143345/Chev-32-1200x604.png 1200w" sizes="(max-width: 1795px) 100vw, 1795px" /></p>
<p><a href="https://www.instagram.com/p/Boz-7H9FLI-/" target="_blank"><img class="alignnone size-full wp-image-1019606" src="https://images.dailyhive.com/20191024155704/CTAInsta.png" alt="" width="309" height="62" /></a></p>
<p><span style="font-weight: 400;">Our team shared their favourite spots around town, from burger joints to thrift stores and music venues. As a trusted source for urban events and happenings, the campaign perfectly captured the intersection of our readers’ interests and Chevrolet’s core messaging.</span></p>
<p>&nbsp;</p>
<p><span style="font-weight: 400;"><img class="alignnone size-full wp-image-1017506" src="https://images.dailyhive.com/20191022142919/Chev-1.jpg" alt="" width="1795" height="774" srcset="https://images.dailyhive.com/20191022142919/Chev-1.jpg 1795w, https://images.dailyhive.com/20191022142919/Chev-1-500x216.jpg 500w, https://images.dailyhive.com/20191022142919/Chev-1-1024x442.jpg 1024w, https://images.dailyhive.com/20191022142919/Chev-1-1200x517.jpg 1200w" sizes="(max-width: 1795px) 100vw, 1795px" /></span></p>
<p>&nbsp;</p>
<p><a href="https://dailyhive.com/vancouver/intimate-live-music-venues-vancouver-chevrolet-spark" target="_blank"><img class="alignnone size-full wp-image-1019588" src="https://images.dailyhive.com/20191024154549/HLArticleCTA.png" alt="" width="309" height="62" /></a></p>
<p>&nbsp;</p>
<p><span style="font-weight: 400;">A total of six stories were written and distributed on three social channels, and a series of Instagram posts were photographed showing Spark in iconic city locations. Last but certainly not least, three videos were produced, then edited for both Facebook and Instagram. The result was a fully integrated campaign that positioned Chevrolet Spark as a forward-thinking brand that millennials would want to connect with.</span></p>
<p>&nbsp;</p>
<p><img class="alignnone size-full wp-image-1017507" src="https://images.dailyhive.com/20191022143022/Chev-2.jpg" alt="" width="1795" height="774" srcset="https://images.dailyhive.com/20191022143022/Chev-2.jpg 1795w, https://images.dailyhive.com/20191022143022/Chev-2-500x216.jpg 500w, https://images.dailyhive.com/20191022143022/Chev-2-1024x442.jpg 1024w, https://images.dailyhive.com/20191022143022/Chev-2-1200x517.jpg 1200w" sizes="(max-width: 1795px) 100vw, 1795px" /></p>
<p>&nbsp;</p>
<p><a href="https://dailyhive.com/vancouver/hidden-gem-restaurants-vancouver-chevrolet-spark" target="_blank"><img class="alignnone size-full wp-image-1019588" src="https://images.dailyhive.com/20191024154549/HLArticleCTA.png" alt="" width="309" height="62" /></a></p>
<p>&nbsp;</p>


chevrolet-4

Chevrolet

Hive Labs was asked to create an integrated series featuring Spark as a perfect vehicle to get you to and from the best experiences happening in your city.

CHEVROLET

<h1>WHAT&#8217;S ON SPECIAL</h1>
<h3 style="color: #14cddb:;">Cactus Club</h3>
<h5>THE CHALLENGE</h5>
<p><span style="font-weight: 400;">Born on the West Coast and now a national brand, Cactus Club offers </span><span style="font-weight: 400;">diners </span><span style="font-weight: 400;">the best in global cuisine using local, fresh ingredients served in a vibrant, contemporary setting.</span></p>
<p><span style="font-weight: 400;">Looking to increase awareness levels in a highly-competitive category, Cactus Club partnered with Hive Labs, hoping to leverage our social media channels to help reach that goal.</span></p>
<h5>THE SOLUTION</h5>
<p><span style="font-weight: 400;">Hive Labs designed a social media campaign anchored around an always-on strategy deployed over a six-month period.  </span></p>
<p><span style="font-weight: 400;">The plan comprised six stories and 20 social posts published over the summer and fall dining seasons. Each social media post highlighted a new dish or special, making the best use of  professional photography perfect for Instagram.</span></p>
<p><img class="alignnone size-full wp-image-1016087" src="https://images.dailyhive.com/20191021102238/Cactus-11.png" alt="" width="1795" height="904" srcset="https://images.dailyhive.com/20191021102238/Cactus-11.png 1795w, https://images.dailyhive.com/20191021102238/Cactus-11-500x252.png 500w, https://images.dailyhive.com/20191021102238/Cactus-11-1024x516.png 1024w, https://images.dailyhive.com/20191021102238/Cactus-11-1200x604.png 1200w" sizes="(max-width: 1795px) 100vw, 1795px" /></p>
<p><a href="https://www.instagram.com/p/B1wldIOlyIz/" target="_blank"><img class="alignnone size-full wp-image-1019606" src="https://images.dailyhive.com/20191024155704/CTAInsta.png" alt="" width="309" height="62" /></a></p>
<p>&nbsp;</p>
<p><span style="font-weight: 400;">The campaign culminated with a pair of videos produced by Hive Labs. One video put a spotlight on Vancouver’s happy hour specials, while the other announced the grand opening of Cactus Club’s newest Toronto location. The comprehensive campaign showcased the talents of Daily Hive&#8217;s producers and storytellers while connecting Cactus Club with a brand-new, engaged pool of potential customers.</span></p>
<p>&nbsp;</p>
<p><a href="https://www.facebook.com/watch/?v=229620234405261" target="_blank"><img class="alignnone size-full wp-image-1019854" src="https://images.dailyhive.com/20191025081551/VideoCTA.png" alt="" width="309" height="62" /></a></p>
<p>&nbsp;</p>


cactus-3

Cactus

Born on the West Coast and now a national brand, Cactus Club offers diners the best in global cuisine using local, fresh ingredients served in a vibrant, contemporary setting.

ARC'TERYX

ICONIC OUTERWEAR

Arc’teryx

THE CHALLENGE

THE SOLUTION

OTHER PROJECTS