Arc’teryx aspired to raise awareness of their Thanksgiving Factory Seconds and Sample Sale at the Vancouver Convention Centre by connecting with an active audience.
To achieve the client’s objectives, Hive Labs presented a story with an eye-catching headline and interwoven key messages. This included information about the high volume of merchandise available and ticket promotions. Building on this anticipation, a contest component for an Arc’teryx product was included in the article.
A timely article that resonated with readers, it achieved over 30K page views and high social engagement on Facebook and Instagram.