The client’s objective was to raise brand awareness as a destination for sustainable shopping, highlighting the fact that 90% of the clothing and textiles processed by Value Village stores are reused or recycled.
Hive Labs writers visited a Value Village location to find stylish outfit combinations within a tight budget. An on-site photoshoot allowed our team to showcase the uniqueness and quality of the apparel and accessories sourced. The second article in this campaign saw Hive Labs replicate a series of celebrity outfits, further demonstrating the range of products available in-store.
This evergreen content represented Value Village’s key differentiators and reached almost 10x the average number of readers for Hive Labs content.