TOURISM WHISTLER

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SUMMER RELAUNCH

Tourism Whistler

THE CHALLENGE

Tourism Whistler’s mission for this multifaceted article campaign was to educate BC residents about the resort’s gradual reopening amid the COVID-19 pandemic and to ensure guests felt secure returning to enjoy the thrill of Whistler’s natural environment.

THE SOLUTION

Our team created a content series focused on discovering a new pace in Whistler, hosted on a dedicated Tourism Whistler content hub. Each article promoted the messaging of adventuring differently at the BC destination while informing our audience about the local businesses, stores, restaurants, activity providers, and hotels that had reopened in Whistler.

Special attention was paid to the inclusion of COVID-19 protocols and measures being implemented by individual businesses within the town. All articles wrapped with a CTA to visit the Whistler Doors Open Directory to learn more before travelling.

CAMPAIGN ARTICLES

This series resonated with an audience interested in pursuing travel within BC. Its corresponding social posts across Facebook, Instagram, and Twitter allowed for greater article exposure and higher engagement, resulting in 452,752 social impressions.

READ THE FIRST ARTICLE

OTHER PROJECTS

DISARONNO
Disaronno came to Hive Labs with the mission to raise awareness of a no-nonsense, easy-to-make cocktail with Disaronno Originale as the base.
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SHERATON VANCOUVER WALL CENTRE HOTEL
Sheraton Vancouver Wall Centre Hotel hoped to promote safe, local tourism in light of government limitations and COVID-19 concerns in the travel industry.
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VANDUSEN BOTANICAL GARDEN
VanDusen Botanical Garden hoped to increase awareness of the annual Festival of Lights and showcase the illuminated transformation of the garden at nightfall.
VIEW PROJECT