SAMSUNG

PICTURE-PERFECT POOCHES

Samsung

THE CHALLENGE

When Samsung released the Galaxy S9, they approached Hive Labs to put a spotlight on their latest smartphone’s photo-taking features.

THE SOLUTION

Rather than a brand-heavy article emphasizing details already found online in abundance, Hive Labs produced something designed to brighten the day of our readers: A photo-essay comprising nothing but dogs from Vancouver’s Yaletown neighbourhood.  

 

 

 

With cute canines as the subject, this article gave Samsung an easy way to mention the smartphone’s features without looking or sounding like a salesperson.  

Thanks to a reader-friendly headline and subject, the story exceeded our branded article benchmarks for reads by nearly 400%.

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