MOBILE BASE

Timely Trade-In

Mobile Base

THE CHALLENGE

Mobile Base’s objective was to inform readers about the most convenient way to get money for their old smartphone: by trading it on the Sphere website.

THE SOLUTION

Hive Labs created an informative article that outlined how Sphere works and the process readers could follow to recycle their smartphone and simultaneously receive cashback. The topic leveraged its newsworthy angle by publishing on the day of the iPhone 11 launch. 

A well-timed live date led to high page views and engagement on social, along with an incredible click-through rate to the client’s website. 

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