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LULULEMON
TALENT RECRUITMENT
lululemon
THE CHALLENGE
The objective of this campaign was to inform Daily Hive readers about the recruitment event that lululemon, Canada’s athletics apparel leader, was hosting in Vancouver and to encourage online applications for the available positions.
THE SOLUTION
Hive Labs took a newsworthy approach and highlighted the number of open positions in the headline. The article gave readers a glimpse into what their future career could look like at lululemon and the perks Guest Education Centre employees can enjoy. Concluding the article with a CTA reinforced the client’s key messaging.
Overall, the campaign sparked excitement and intrigue among our audience with high page views and a significant CTR.
OTHER PROJECTS
BABYLON BY TELUS HEALTH
During the flu season, the client hoped to raise awareness of Babylon by TELUS Health, a mobile app that allows Canadians to check their symptoms and consult with doctors right from their smartphone.
TOWNLINE
Townline approached Hive Labs with the goal of raising awareness of and increasing registrations for their development The Holland.
CHEVROLET
Hive Labs was asked to create an integrated series featuring Spark as a perfect vehicle to get you to and from the best experiences happening in your city.