The objective of this campaign was to inform Daily Hive readers about the recruitment event that lululemon, Canada’s athletics apparel leader, was hosting in Vancouver and to encourage online applications for the available positions.
Hive Labs took a newsworthy approach and highlighted the number of open positions in the headline. The article gave readers a glimpse into what their future career could look like at lululemon and the perks Guest Education Centre employees can enjoy. Concluding the article with a CTA reinforced the client’s key messaging.
Overall, the campaign sparked excitement and intrigue among our audience with high page views and a significant CTR.