GRANVILLE ISLAND

GRANVILLE ISLAND RECOVERY

Granville Island

THE CHALLENGE

The client hoped to encourage locals to visit Granville Island at a time when international travel restrictions were in place. As such, the goal of this campaign was to remind Vancouverites that the island is a dedicated space where they can break away from their routine and enjoy something different, even if they haven’t visited in a long time.

THE SOLUTION

To spark a conversation among locals and inspire visits to Granville Island, Hive Labs worked with the client to devise a campaign execution plan. Designed as an editorial feature, the article communicated our editor’s authentic experiences of Granville Island through the years alongside recommendations for how to spend a day there, whether tasting local fare, getting out on the water, or embarking on an arts crawl. Thoughtful details about the activities available to locals were woven throughout the content, creating a buzz about a destination worth rediscovering.

This campaign reminded our audience of the different ways they could experience a safe urban escape close to home during the COVID-19 pandemic, which resulted in high page views.

READ THE ARTICLE

OTHER PROJECTS

DISARONNO
Disaronno came to Hive Labs with the mission to raise awareness of a no-nonsense, easy-to-make cocktail with Disaronno Originale as the base.
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LASALLE COLLEGE VANCOUVER
The goal of this campaign was to raise awareness of and pique interest in the culinary school at LaSalle College Vancouver during a major chef shortage in Vancouver and Calgary.
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COAST CAPITAL SAVINGS
Coast Capital Savings’ intention for this campaign was to help its small business members promote their brands and share their experiences during the COVID-19 pandemic.
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