Canada Beef came to Hive Labs with the goal of maintaining and growing a loyal customer base, positioning beef as a nutritious and sustainable food source, and renewing consumer confidence through the presentation of expert-approved facts.
To encourage engagement, our team launched an Instagram takeover quiz with a captivating opening slide asking users if they were ready to debunk myths around Canadian beef. The audience engaged with diet- and environmental-based questions across six slides. A strong CTA in the closing slide prompted users to swipe up to discover more fun facts and recipes.
This creative story takeover and accompanying standalone social posts put the client’s key messages on our users’ radars. The campaign amassed 115,866 Instagram takeover impressions, reaching 87,456 users.