VIRTUAL PIZZA TOUR
For this campaign, SkipTheDishes wanted to shine a light on local independent restaurants to support during the COVID-19 pandemic, while simultaneously promoting its delivery service in the Greater Toronto Area.
An experiential angle saw a Hive Labs writer conduct a remote food tour from home, sampling pizza from five different local restaurants offering delivery via the SkipTheDishes app. Detailed descriptions and original photography conveyed the scope of options available for creating restaurant experiences at home. With seamless client integration, the article closed with a natural CTA to find new local favourites via the app.
This timely article resonated with an audience eager to recreate restaurant experiences at home, resulting in higher page views and social engagement.