PIVOTING WITH PURPOSE
Coast Capital Savings
Coast Capital Savings’ intention for this campaign was to help its small business members promote their brands and share their experiences during the COVID-19 pandemic.
Hive Labs created four editorial-style articles featuring interviews with the business owners Coast Capital Savings wished to profile. The content captured the emotions and challenges faced by local businesses navigating uncharted waters and explained how they pivoted their offerings to adapt.
The pieces created urgency among readers, encouraging them to click through and support the businesses. All articles featured a heading and CTA to drive readers to the Coast Capital Savings website.
- BC barber grows beard oil business to make ends meet
- Classic car shop puts the pedal to the metal to survive the pandemic
- Camp Beer Co. reopens massive patio with socially-distanced service
- Iconic Vancouver butcher shop offers meal solutions and grocery delivery
The incredibly relevant pieces were published at a time when interest in supporting local was high, which led to notable social engagement and page views.