COAST CAPITAL SAVINGS

PIVOTING WITH PURPOSE

Coast Capital Savings

THE CHALLENGE

Coast Capital Savings’ intention for this campaign was to help its small business members promote their brands and share their experiences during the COVID-19 pandemic. 

THE SOLUTION

Hive Labs created four editorial-style articles featuring interviews with the business owners Coast Capital Savings wished to profile. The content captured the emotions and challenges faced by local businesses navigating uncharted waters and explained how they pivoted their offerings to adapt. 

The pieces created urgency among readers, encouraging them to click through and support the businesses. All articles featured a heading and CTA to drive readers to the Coast Capital Savings website. 

CAMPAIGN ARTICLES

The incredibly relevant pieces were published at a time when interest in supporting local was high, which led to notable social engagement and page views.

READ THE FIRST ARTICLE

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