Denny’s Canada came to Hive Labs to raise brand awareness and increase guest count at restaurant locations nationwide on the day of their Beyond Burger promotion and afterwards. A secondary objective for the client was to change the perception of food served at Denny’s.
Hive Labs conducted a lifestyle shoot at Denny’s and presented the photos in an Instagram takeover quiz. The first slide introduced the Beyond Burger promotion and was followed by three slides with questions geared towards personal dining preferences. Reinforcing the client’s messaging, the takeover closed with a CTA to visit Denny’s Canada on January 30.
Original photography and creative direction led to high engagement and 57,065 impressions on the Instagram takeover, with 87,778 impressions on the post.