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LASALLE COLLEGE VANCOUVER
CULINARY ARTS
LaSalle College Vancouver
THE CHALLENGE
The goal of this campaign was to raise awareness of and pique interest in the culinary school at LaSalle College Vancouver during a major chef shortage in Vancouver and Calgary.
THE SOLUTION
This engaging video saw a Daily Hive host learn how to cook and present a restaurant-worthy meal under the direction of an instructor and chef at LaSalle College Vancouver.
This informative, entertaining, and useful evergreen video content was geared towards anyone hoping to pursue a culinary arts career or hone their meal presentation skills.
The video offered a guided recipe approach, conveying the training students receive while enrolled in a culinary arts program. A closing CTA prompted viewers to learn more about the school and the programs on offer.
OTHER PROJECTS
COLONY ENTERTAINMENT
Colony Entertainment came to Hive Labs with the clear goal of building awareness around the opening of their fourth outpost in Vancouver, located on Granville Street.
VANDUSEN BOTANICAL GARDEN
VanDusen Botanical Garden hoped to increase awareness of the annual Festival of Lights and showcase the illuminated transformation of the garden at nightfall.
CACTUS CLUB
Born on the West Coast and now a national brand, Cactus Club offers diners the best in global cuisine using local, fresh ingredients served in a vibrant, contemporary setting.