LASALLE COLLEGE VANCOUVER

CULINARY ARTS

LaSalle College Vancouver

THE CHALLENGE

The goal of this campaign was to raise awareness of and pique interest in the culinary school at LaSalle College Vancouver during a major chef shortage in Vancouver and Calgary.

THE SOLUTION

This engaging video saw a Daily Hive host learn how to cook and present a restaurant-worthy meal under the direction of an instructor and chef at LaSalle College Vancouver. 

This informative, entertaining, and useful evergreen video content was geared towards anyone hoping to pursue a culinary arts career or hone their meal presentation skills.

The video offered a guided recipe approach, conveying the training students receive while enrolled in a culinary arts program. A closing CTA prompted viewers to learn more about the school and the programs on offer. 

READ THE ARTICLE

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CACTUS CLUB
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