LaSalle College Vancouver
The goal of this campaign was to raise awareness of and pique interest in the culinary school at LaSalle College Vancouver during a major chef shortage in Vancouver and Calgary.
This engaging video saw a Daily Hive host learn how to cook and present a restaurant-worthy meal under the direction of an instructor and chef at LaSalle College Vancouver.
This informative, entertaining, and useful evergreen video content was geared towards anyone hoping to pursue a culinary arts career or hone their meal presentation skills.
The video offered a guided recipe approach, conveying the training students receive while enrolled in a culinary arts program. A closing CTA prompted viewers to learn more about the school and the programs on offer.