RECYCLING MADE EASY
Return-It Express aspired to introduce the Daily Hive audience to a new and efficient way to recycle in BC — and be rewarded for doing so.
The content offered viewers a step-by-step guide to using Return-It Express. Information on how to sign up for an account and what to expect upon arrival at an Express depot simplified the process for the audience. Close-ups of the Hive Labs team using the app conveyed the ease of accessing recycling refunds.
In 36 seconds, the evergreen video captured the essence of recycling with Return-It Express, garnering high engagement on social.