MOBILE HEALTH CHECK
Babylon by TELUS Health
During the flu season, the client hoped to raise awareness of Babylon by TELUS Health, a mobile app that allows Canadians to check their symptoms and consult with doctors right from their smartphone. Another key goal for the campaign was to engage the Daily Hive audience, and ultimately invite users to download the app.
Hive Labs hosted an Instagram takeover quiz that asked three thought-provoking questions about preventing the common cold, followed by the correct answers and useful tips. A closing slide offered a preview of the mobile app and a swipe up link for users to access it. Our team paused organic Instagram stories for the first few hours of the day to ensure the campaign had our audience’s full attention.
The end result was a timely campaign that piqued user interest and sparked high engagement with an educational quiz approach.