And now, the last participating brewery is changing their tune.
No, this isn’t the absolute end of Buck-a-Beer, but it’s about to become much more elusive.
- Ford's 'Buck-a-Beer' comes into effect today in Ontario
- Ontario's newly launched buck-a-beer falls flat in first week
- There's only one Ontario brewer left doing Ford's 'Buck-a-Beer'
Etobicoke’s Cool Beer Brewing shared a post to Instagram detailing their decision to bump prices to $1.25 a can, so that they can sustain the Buck-a-Beer deal on long weekends.
View this post on Instagram
“We are the only brewery in Ontario to continue selling beer for a buck since Premier Ford’s announcement to make beer more affordable,” the post reads.
“We need to take our price to $1.25 a bottle starting February 11 so we can continue to sustain our Buck-a-Beer pricing for holiday long-weekends. Our 4 Beers for $5 Bucks [sic] pricing still makes Cool the most affordable beer in Ontario,” it says.
So remember Buck-a-Beer as the holidays approach, and get your dollar brews while you still can. At this rate, it’s hard to say how long the deal will last.