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Ontario breweries are rejecting Ford's buck-a-beer plan

Liora Ipsum Aug 08, 2018 7:17 am 351

Premier Doug Ford unveiled his buck-a-beer plan at a press conference yesterday challenging Ontario brewers to drop the price of beers to $1 by August 27.

While brewers won’t be required to lower prices, they are being encouraged to do so in order to “receive LCBO promotional considerations such as limited-time discounts, in-store displays on end aisles and shelf extenders, or advertising in LCBO flyers and newspaper inserts.”

Craft breweries aren’t exactly on board.

In response to the plan, breweries across Ontario are speaking out and sharing their reasons for not participating.

Citing the costs of creating a quality product and supporting living wages for workers, these breweries have already publically opposed Ford’s buck-a-beer plan.

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Liora Ipsum
Daily Hive's Toronto Food Editor. Follow me on Instagram

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