Matty Matheson's new clothing line Rosa Rugosa runs out of Parkdale
Matty Matheson is a much-loved character whose career as a chef, internet personality and now clothing designer is gaining exponential momentum.
Currently, Matheson sits at the helm of five restaurants, and has authored two cookbooks as well as released a collection of kitchen tools.
Matheson is known for his outspoken persona and uninhibited sense of humour, often characterized by commentaries riddled with obscenities that possess a refreshing and unwavering appeal.
Carrying that personality into his most recent venture, Matheson has taken a step into clothing, though it’s plain to see the inspiration behind Rosa Rugosa runs through the same vein as his cooking.
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Rosa Rugosa is a capsule collection of garments designed as work wear, for those sweating in the chaos of an unrelenting restaurant kitchen, or powering through the Sisyphean task of delivering people’s Amazon packages.
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The line is size-inclusive and simple, prioritizing quality and accessibility over exclusivity. Put simply, it’s for everyone to wear how they want.
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Better still, Rosa Rugosa runs out of Parkdale, in the same unsuspecting office space home to Matheson’s studio, where he continues to lay down roots as a tried and true hyperlocal entrepreneur, running an ever-expanding portfolio of intrinsically Canadian businesses.
As it stands, the line consists of short and long-sleeved shirts, trucker-style hats, shorts, pants and a single apron, with prices ranging from $50 to $175.
Check out Rosa Rugosa’s full line here.