Vision Critical to relocate headquarters from Vancouver to Toronto

Dec 4 2019, 3:09 pm

Nearly two decades after it was founded in Vancouver, Vision Critical will be making a move that technically relocates its headquarters to Toronto.

The cloud-based customer intelligence platform’s new leadership will be based in Toronto; Vision Critical’s board of directors this week appointed Ross Wainwright as the new CEO and a member of the board, and Riaz Raihan as the president of products.

Laura Lombardi, a spokesperson for Vision Critical, told Daily Hive the company also has a large presence in Toronto, with close to the same number of employees as Vancouver.

“Our investment in our Vancouver team, stakeholders, and the city still remains strong with our new leader seeing both offices as two bookends in Canada amongst our larger global presence,” she said.

Wainwright replaces outgoing CEO Scott Miller, who stepped down and remains on the board. The company underwent a capital restructuring in 2017, with Miller credited for transforming the business, focusing it on the rapidly growing customer experience management sector, and bringing the company positive cash flow.

Prior to the new role, Wainwright served in various executive positions for SAP, including the COO and executive vice-president of services for North America.

“I am delighted to return to my roots and lead a Canadian technology company to its next level of excellence. I’m excited to get started in establishing Vision Critical as a premier CX partner with the main objective of accelerating business value for our clients across a number of key industries such as Media, Retail and Consumer Goods, Financial Services, Healthcare, and Technology,” said Wainwright in a statement.

“I am confident that Vision Critical, with its long-standing track record in delivering proactive customer insights, has an exciting future ahead, and I look forward to working closely with our talented team to drive innovation for our customers.”

Vision Critical employs about 500 people worldwide, with its international offices located in Seattle, San Francisco, New York City, Minneapolis, London, Paris, Cologne, Hong Kong, and Singapore.