If you haven’t heard, hot dog water is an actual thing.
The bizarre product made its debut to consumers at Vancouver’s Car Free Day in June 2018, and it’s officially making a comeback.
Back in June, amazed and confused attendees at the annual street festival took photos and stood there wondering if this overpriced $38 clear bottle of water with a hot dog in it was real and if the “breakthrough” benefits of the beverage we actually viable.
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These claimed benefits included:
- Aiding your body’s ability to access calcium channel receptors in your heart
- Increasing the body’s metabolic demand to help you burn weight “quickly and efficiently”
- Balancing the state of the body’s multicellular organisms, thus helping you achieve “max capacity for biological defences”
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Along with some testimonials and DIY instructions, the hot dog water was available to the public at a hefty price of $37.99. Patrons were also educated with some history explaining that “hot dog water in its absurdity hopes to encourage critical thinking related to product marketing and the significant role it can play in our purchasing choices.”
Now four months later the controversial product is returning, but this time at the same time and location as goop’s first ever international wellness summit in Vancouver, BC.
‘In goop Health’ is brought to us by Gwyneth Paltrow’s bougie “modern lifestyle brand” goop, and will feature “mind-expanding” experiences. Attendees will be treated to talks, workshops, classes, beauty seminars, and gourmet food and drink for $400 plus tax.
The Hot Dog Water Picnic will coincide with ‘In goop Health’ but is not affiliated with the summit in any way. The event will serve as “a satire on the powerful effects of misleading, health-focused marketing on consumer behaviours.”
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Organizers of the Hot Dog Water Picnic explain that their goal is to draw attention to potentially “dangerous and false” claims goop makes when promoting products and treatments that have “no scientific basis.”
Vancouver-based Douglas Bevans, founder of Hot Dog Water, aims to encourage “critical thinking related to product marketing and the significant role it plays in our purchasing choices” with this performance artwork.
I doubt we’ll catch Paltrow checking out the rebel weenie water, but if you’re interested in seeing it for yourself head to Stanley Park Pavilion on October 27 from 11 am to 2 pm when the picnic is set to take place.
Hot Dog Water Picnic
When: October 27 from 11 am to 2 pm
Where: Stanley Park Pavilion
Price: $37.99 per bottle