The Vancouver Canucks have quietly revealed another new slogan
The push to sell tickets is on for the Vancouver Canucks.
And with that comes a new marketing slogan.
We’ve covered a number of Canucks slogans over the years. “All together, all in” was the slogan the team went with before this season.
“Come on, let’s go” was the battle cry in 2023-24.
And who can forget “We are all Canucks”? That was a popular team slogan for close to a decade.
In a television ad that began airing in recent weeks, the Canucks appeared to unveil another new slogan — at least one that’ll be used to help sell season tickets.
Looks like the #Canucks have a new marketing slogan pic.twitter.com/lSFWI1gXoJ
— Rob Williams (@RobTheHockeyGuy) March 19, 2025
The ad mainly showcased Canucks fans having a good time at Rogers Arena as dramatic music played and these words flashed on the screen:
Where smiles grow the widest
Where friendships are forged
Where time stands still
Where you feel the buzzer in your bones
Where you forget everything… except this
Where moments become memories
“Where moments become memories,” appears to be what they’re going with. It remains to be seen if it’ll be a slogan that sticks or if it’ll be a short-lived message, just like “next season starts now” was in 2023.
The new Canucks ticket ad campaign (Sportsnet)
“All together, all in,” is also still being used by the team on social media.
The ad campaign comes as the Canucks are significantly raising ticket prices for a second straight season. The team also appears to be phasing out quarter-season ticket packs for new members.
Rogers Arena hasn’t been kind to the home team this season, as just three teams have fewer home-ice wins than the Canucks. The Canucks are coming off one of the biggest wins of the season, though, a home-ice victory against the first-place Winnipeg Jets on Tuesday.
The win keeps Vancouver above the playoff bar, but barely. They’re in a hotly contested playoff race with the Calgary Flames, Utah Hockey Club, and tomorrow’s opponent, the St. Louis Blues.
With just one month to go before the start of the Stanley Cup Playoffs, Canucks fans are hoping some memory-making moments are on the horizon.
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