The LCBO is about to start selling no name brand beer

Feb 12 2019, 2:40 pm

While the sun may be evading Ontarians at the moment, there’s another bright yellow vessel on the way.

And it’s sure to spark joy reminiscent of a warm summer’s day.

No name brand is launching beer, and it’s going to be available at the LCBO as of Friday, February 15.

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“Our no name brand was built on a promise of simple products at outstanding value. This is what we’re bringing to beer drinkers who are looking for a quality beer, without all the lifestyle frills,” says Ian Gordon, Senior Vice President of no name.

“The new no name beer will stand out with its recognizable yellow label, and one word: beer. It’s a beacon for customers looking for a great taste at an unbeatable price.”

And an unbeatable price it’ll have.

The beer will regularly retail for $10.45 for a six-pack, but to kick-off its arrival and celebrate the first long weekend of 2019, it will be part of the ‘Buck-a-Beer‘ program.

From February 15 until February 17 (or until supplies last), a six-pack will be available for $6.60, including deposit.

“When we piloted ‘buck-a-beer’ to Ontarians last fall, the results were unbelievable,” said Gordon.

“We had record-breaking sales and incredible consumer feedback. It was an easy decision to bring the no name brand to this category at this price.”

This is the first of a series of weekends that this promotion will be running throughout the year.