You can now eat your coffee cups on Air New Zealand flights
Riding the wave of being voted 2019 Eco Airline of the Year by Air Transport World Airline Industry Awards, Air New Zealand is taking their passion for sustainability to new heights.
The airline announced this week that it would be trialling edible coffee cups in an effort to reduce waste.
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Air New Zealand also took home the title of the best airline in the world for 2020 from AirlineRatings.com.
As consumers become more environmentally aware and cautious when considering their carbon footprint and implementing more eco-friendly policies, they typically expect the brands they support to set an example.
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Air New Zealand is exploring a new and creative method to adhere to its sustainability challenges by implementing an edible coffee cup program on the ground as well as in the air.
The airline currently serves over eight million cups of coffee each year, according to the press release.
And although the current cups are compostable, the goal is to remove any cups that could end up in landfills.
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“We’ve been working in partnership with innovative New Zealand company twiice to explore the future of edible coffee cups, which are vanilla flavoured and leakproof,” says Air New Zealand Senior Manager, Customer Experience, Niki Chave. “The cups have been a big hit with the customers who have used these, and we’ve also been using the cups as dessert bowls.”
The cups have the potential to contribute vastly to the idea that innovative alternatives for packaging are possible.
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“It’s terrific that Air New Zealand has partnered with us to showcase to its customers and the world that a little bit of Kiwi ingenuity and innovation could have a really positive impact on the environment,” says twiice co-founder Jamie Cashmore.
The addition of twiice edible cups supports Air New Zealand’s recent transition to have plant-based cups on board all aircraft and in lounges.
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The plant-based cups are made up of corn and paper instead of plastic, which allows the cup to break down in a commercial composter.
“Switching to plant-based cups is expected to prevent around 15 million cups from going to landfill annually,” says the airline.
Air New Zealand also encourages passengers to bring reusable cups into their lounges and aboard their aircraft.
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