Oilers star Evander Kane launches new fashion brand
Evander Kane has a new fashion brand.
The Edmonton Oilers star has partnered with In-House to debut a new line of clothing called Defy.
Defy has hoodies, joggers, T-shirts, hats, and logo sticker packs for sale through the In-House website.
The name “Defy” has a special meaning for Kane.
“As many of you already know, I’ve always tried to use my platform as a professional athlete to raise awareness about societal issues. This venture into fashion is my message to those that feel undervalued and overlooked in any way,” Kane said in an Instagram post.
“Defy memorializes the personal adversity that I, as well as many others, have faced growing up as black hockey players. Time after time I was told I could never make it, and once I did, my presence fuelled hate. Many have tried to bring me, and other players that look like me, down — but it didn’t matter.
“When they doubt, we DEFY.
“This brand serves as a symbol of hope, and a testament that hard work can pay off. Come join me, and let’s defy all odds, together.”
When they doubt, we DEFY. pic.twitter.com/qTdkiLrBWJ
— Evander Kane (@evanderkane) December 16, 2022
ONE MORE DAY. Tomorrow 12/20, pre-order DEFY by @evanderkane. Exclusively available on IN-HOUSE.
Pre-order goes live 10:00AM MST / 12:00PM EST. Quantities limited.
Last chance to sign up for early access: https://t.co/W2g0sla0J4 pic.twitter.com/sg2d5617JK
— IN-HOUSE (@shopinhouse) December 19, 2022
#DEFY by @evanderkane is live!
A collection featuring every premium essential you need. Carefully constructed with heavweight fabric and premium detailing, fit for a night out, a day at home, or anywhere in between.
Pre-order now: https://t.co/5luLiO02AU pic.twitter.com/o9MwbXvVDc
— IN-HOUSE (@shopinhouse) December 20, 2022
Kane, 31, has been out of the Oilers lineup since November 8, following a scary wrist laceration. He’s back skating but is expected to miss multiple months.
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