“We need some help.”
It’s a phrase you might not expect from the CEO of an airport that was voted #1 in North America, recently, but it’s exactly what comes out of YVR CEO Craig Richmond’s mouth in the opening sequence of a new video, released by the organization this week.
- Vancouver International Airport named North America's best airport for 10th consecutive year
- YVR Airport announces plans for 20+ new food and beverage concepts
- Vancouver International Airport embarks on $9.1-billion expansion
In the video, Richmond, flanked by a team of colleagues, bemoans the fact that YVR “is the best airport in North America, but nobody knows we’re a community-based, not-for-profit organization.”
He concludes that to get the message out, “we need star power. We need a celebrity ambassador – somebody who can get our message out.”
The others in the room, then offer up a host of Vancouver celebrities, as part of a “YVR ambassador list,” but Richmond manages to find fault with all of them, appearing to resign himself to the fact that one will never be found.
That is, until he has his own idea: “Mr. @VancityReynolds himself” – better known as Ryan Reynolds.
The group worries that Reynolds is too busy and too famous for the role, but Richmond is undeterred, adding that if he has to, he will find Reynolds himself.
And thus, the airport’s #FindingRyan social campaign begins.
— Vancouver Airport (@yvrairport) July 15, 2019
Earlier this year, YVR was named North America’s best airport at the annual Skytrax awards in London.
It’s the 10th straight time Canada’s second-largest airport has won the award.
YVR’s global ranking is just ahead of Shanghai Hongqiao Airport and Brisbane Airport.