There's only one beer brand for sale at Italy's Olympics and it's not what you think
Italy might be known for their diverse cuisine, but that isn’t translating to the beer selection at the Milano Cortina 2026 Olympics.
Usually, fans will be offered a variety of different beer options while attending a sporting event. Beer has become synonymous with sports over the decades, and it’s normal to give the spectator a choice of what kind of brew they want to partake in.
That isn’t the case in Italy during the Olympics, as there is just one brand of beer available to purchase. You might expect it be an Italian brand to promote a local product, but that couldn’t be further from the truth.
The only beer available for purchase at the 2026 Olympic Games is Corona Extra, a Mexican pale lager.
View this post on Instagram
This is due to the Olympics only allowing one company to sell its products at the Games, and this time it was Corona who was able to secure a deal. It’s a controversy that may hit closer to home for a lot of Olympic spectators, more so than a few foul-mouthed curlers ever could.
It’s fair to say that Corona may not be the most popular beer for fans in Europe, as a photo of a Czech hockey fan went viral last week for his disappointed look while holding his Corona beer.
I still cannot get over how funny it is to watch these giant Eastern Europeans all realize that the only beer available is a 10oz Corona pic.twitter.com/IJkvzJUPC9
— Tim Kalinowski (@TimmyKal12) February 12, 2026
That isn’t all for this hot-button issue, as there have also been questions about the size of the cans being served. Each Corona comes in a measly 310 ml (10 oz) branded bottle, which is being heralded as much too small for some spectators.
Former NFL superstar Jason Kelce was spotted taking in the Olympics in Italy while drinking one of these beers, and he made the bottle look minuscule while doing so.
they urgently need to start selling larger beers at the Olympic venues. for Jason Kelce's sake pic.twitter.com/EhLBFAMkdX
— Rodger Sherman (@rodger) February 16, 2026
The price of these bottles is retailing for €7, or about C$11.28 at the Games. There’s also a non-alcoholic version, a Corona Cero, being offered at the same price.
There will always be some kind of controversy at the Olympics, but there may not be one that causes more outrage among fans than this.