Here's how much beer costs at Winter Olympics compared to sporting events in Canada
Should you find yourself lucky enough to be in Italy these days, you’ll probably want to score a ticket to an event at the Winter Olympics.
Face value tickets aren’t necessarily the wildly high prices you might expect from such a major sporting event — for example, tickets to Thursday’s Canada-Finland women’s hockey game started at €35, or around C$56.
But unlike in 2024 at the Summer Olympics in Paris, where alcohol was actually only for sale in VIP areas due to French laws, you might want to relax with a cold beer while checking out the world’s best winter athletes.
How much does beer cost at Milano Cortina 2026?
Unlike North American venues, there aren’t really that many drink options at the Winter Olympics.
If you want to get alcoholic beer at Olympic venues, there’s only one option: a Corona Extra.
This branded 310 ml Corona bottle will cost you €7, or about C$11.28. There’s also a non-alcoholic version, a Corona Cero, offered at the same price.
Corona Cero is technically the official beer of the Olympic Games, though both non-alcoholic and alcoholic beers are offered at all venues.
Select stands also offer Prosecco DOC (and extra dry Prosecco) and a Spritz cocktail, selling at €7, €8, and €9 respectively, about C$11.28, C$12.89, and $14.50. Some outdoor venues also offer mulled wine for €6, or about C$9.67.
How do those prices compare to Canada?
A 12 oz (345 ml) beer at a Vancouver Canucks game this season goes for C$9.45, so it looks like the Olympics has a slight upcharge on similar-sized drinks. A 12 oz beer at select Rogers Centre vendors for Toronto Blue Jays games last year cost C$6.49, though 16 oz beers started at $12.99.
Why is there only one beer for sale at the Olympics?
AB InBev, a merger of American company Anheuser-Busch and Belgian brand InBev, is the worldwide distributor of Corona outside of the United States.
Given that it has beer brands such as Budweiser, Bud Light, Michelob Ultra, and Stella Artois, it is curious that the powers that be opted for Corona to be the sole beer offering, instead of a wide variety of brands. Logistically, though, it must be much easier to just have one size, for one price, across all the venues.
You can explore the full menu of food and beverage options for each venue via the official Milano Cortina 2026 website.