Flashfood is an app that aims to do one thing – give people steep savings on surplus groceries before they hit the best before date and become food waste.
The Toronto-based app is launching their first beta in Vancouver on Thursday, January 25 at Kingsgate Mall’s Buy-Low Foods located at 370 East Broadway. The app is already in select locations in Toronto, London, and Brampton, Ontario.
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Flashflood is trying to solve the $31-billion Canadian food waste problem, and it has been offering shoppers savings of between 40% and 60% on surplus grocery items like yogurt, prepared meals, juices, desserts, and meats before they are thrown out.
The concept is simple and works in three steps:
- Download the Flashfood app and start browsing deals immediately. You’ll be notified as soon as a grocery store partner’s sale is happening near you.
- Buy food and products right from your phone, and then head to the store at some point the same day to grab your item from the Flashfood zone.
- Head to the checkout aisle marked with a “Flashfood” sign and let the cashier know you have Flashfood items, and you’re done.
This is a conscious way of grocery shopping, and Flashfood is testing the concept in Vancouver with a six-week pilot. If successful, they will expand to other Buy-Low stores in the Vancouver region.