Dr. Bonnie Henry's shoes are so popular they crashed the Fluevog site

Apr 24 2020, 10:47 am

Earlier this month, Vancouver-based footwear designer John Fluevog announced that he would be releasing the Dr. Henry — a limited-edition pair of heels dedicated to Dr. Bonnie Henry, British Columbia’s top doctor.

The announcement was made after dozens of social media users pointed out that Henry appeared to be an avid fan of the brand, often donning different pairs of funky, colourful Fluevogs at BC’s daily press conferences.

“Designed with her blessing and in honour of their namesake, The Dr. Henry shoes will also aid in the fight against COVID-19 with 100% of pre-sale proceeds going to support Food Banks BC,” said Fluevog in a release.

john fluevog bonnie henry

The Dr. Henry/ John Fluevog

The limited-edition model is a cherry-red pair of Mary Jane heels that include cherry pink patent-leather accents as well as her signature phrase on the rootstock: “Be kind, be calm and be safe.”

Pre-orders for the shoe opened on Thursday afternoon at 4 pm; they had to be purchased online and were limited to one pair per customer, with an expected delivery date for Summer 2020.

Shortly after the shoe was uploaded on the website, it became evident that not even Fluevog was prepared for the massive demand the shoe had garnered.

The website appeared to crash within minutes of release, with the company reporting “technical difficulties” on social media.

Eager customers reported issues making payments and even attempting to add the shoes to their cart.

Fortunately, many were good-spirited about it and happy about the success that would be seen by the shoe and Food Banks BC.

Two and a half hours later, and after many technical difficulties, pre-orders for the shoe sold out, with the company saying that they “clearly underestimated” the enthusiasm.