CTV News is facing backlash from fans of Lisa LaFlamme after promoting a new special about chief anchor Omar Sachedina.
The media organization was bombarded with angry replies to a tweet promoting the segment titled “Expelled: My Roots in Uganda with Omar Sachedina.”
The special presentation, which airs Friday at 9 pm, follows Sachedina’s journey to his mother’s homeland of Uganda.
Join Omar Sachedina for an unforgettable journey to his mother’s homeland of Uganda. Watch Fri 9/10mt on CTV.
— CTV News (@CTVNews) November 1, 2022
Sachedina, who was born in Vancouver to parents of Indian descent from Uganda, grew up in an Ismaili Muslim household.
“50 years ago, my mom was expelled from the country where she was born,” the anchor tweeted in late October, sharing a trailer for the special.
“So were tens of thousands of other Asians in Uganda. This summer, she returned to her village for the first time. My sister and I were there with her.”
50 years ago, my mom was expelled from the country where she was born.
So were tens of thousands of other Asians in Uganda.
This summer, she returned to her village for the first time. My sister and I were there with her.
EXPELLED: My Roots in Uganda airs Nov 4 at 9 pm on CTV pic.twitter.com/IjxSOAuBcH
— Omar Sachedina (@omarsachedina) October 26, 2022
News of the special hit a nerve with many viewers who have not forgotten about Bell Media abruptly firing LaFlamme in August.
“Sorry no. Still haven’t forgiven you for Lisa LaFlamme,” one person tweeted.
Sorry no. Still haven’t forgiven you for Lisa LaFlamme
— Meredith Heron (@meredithheron) November 1, 2022
Others went as far as to accuse Sachedina of throwing LaFlamme under the bus.
Nice guy but when CTV threw Lisa LaFlamme under the bus he didn’t stand with his colleague. He jumped in the driver’s seat and just hoped that executive management wouldn’t do the same to him too soon. Huge gamble and a lack of character and integrity.
— Dennis (Is Involuntarily Celibate) Earl (@SeanWeb15523983) November 1, 2022
You should do a story on how Lisa LaFlamme was ousted and you happily, joyfully, announced your position. I don’t watch CTV anymore
— nerakmacd (@nerakmacd) October 27, 2022
One person thinks the special is a “slick PR move” from Bell.
I’m sure this is a great story that deserves to be told.
I’m also sure this is quite the slick PR move from Bell Media, which wants viewers to associate their new national anchor with something other than Lisa LaFlamme https://t.co/Bc1A6TyejI
— Evan Cooke (@evan_cooke) November 3, 2022
Fortunately, Sachedina has also received tons of support.
“All the negativity on the CTV page brought me here. This is a story that should be told and is an important part of our multicultural history,” tweeted one person.
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“I am going to watch this with my children since their mother and grandmother also came fleeing Idi Amin. Thank you for this.”
All the negativity on the CTV page brought me here. This is a story that should be told and is an important part of our multicultural history. I am going to watch this with my children since their mother and grandmother also came fleeing Idi Amin. Thank you for this.
— Jeff Plante🇨🇦🇺🇦 (@JeffPlante2) October 29, 2022
“Really looking forward to your doc, Omar! Congrats. My fam is from Tanzania and Kenya, but the crisis in Uganda led to us, like so many, leaving,” tweeted another.
Really looking forward to your doc, Omar! Congrats. My fam is from Tanzania and Kenya, but the crisis in Uganda led to us, like so many, leaving.
— anar ali (@anarali) October 31, 2022
Sachedina was named the new chief anchor of CTV National News on the same day LaFlamme announced her ouster.
Bell’s decision triggered a firestorm of what many Canadians called “unfair” hate against the newly appointed anchor, reminding people that Sachedina was not pulling the strings behind the scenes.