Car2Going, going, gone.
The car-sharing company Car2Go has announced that Calgary is on the list of North American cities that it will be pulling out from later this year.
Service will be ended for Calgary, as well as Austin, Denver, and Portland, on October 31, while service will end in Chicago come December 31.
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Not exactly the best timing for Calgarians who were hoping to get through a car-less winter with the help of the blue and white Smart Cars.
“This decision was not made lightly,” said a post on the Car2Go website announcing the exits.
“We have had to face the hard reality that despite our efforts, we underestimated the investment and resources that are truly necessary to make our service successful in these complex transportation markets amid a quickly-changing mobility landscape.”
The announcement stated that the exits were largely due to the North American transport market being “highly volatile,” and that they have to “think different about where and how [they] operate.”
The company plans to put their resources towards cities that “present the clearest paths to free-floating carshare success,” namely New York City, Montreal, Vancouver, Seattle, and Washington, DC.
“We want to extend a heartfelt thank you to every employee, member, business partner and city stakeholder who have supported us throughout the years in these cities,” the announcement states.
“We deeply regret any inconvenience this decision causes.”