The Vancouver Canucks are hitting the road with a slightly altered look this season.
On Thursday, the team announced that Clio, a Vancouver-based legal tech company, will become the teamās first-ever away jersey sponsor.
Away jersey transformation, check. ā
Introducing the #Canucks first ever away jersey partner, Clio (@goclio)!
The revolutionary legal software company will be featured on Canucks away jerseys to mark the start of the 2024 hockey season, beginning at the Young Stars Classic. pic.twitter.com/XQm8BMHe7Z
— Vancouver Canucks (@Canucks) September 5, 2024
Kicking off a multi-year partnership with the Canucks, the Clio logo will now appear in the upper right corner of the team’s white jersey.
The blue emblem will make its debut when the Canucks take the ice at the Young Stars Classic on September 13 in Penticton, BC.
This deal is a first for the Canucksā away jerseys, following the teamās introduction of a TD Bank Group patch on the home sweater.
āWeāre excited to have Clio as our first away jersey sponsor,ā said Michael Doyle, president of Canucks Sports & Entertainment, in a press release. āClio is a company thatās all about innovation and community, and itās great to see their logo on our jerseys as we represent Vancouver across the league.ā
As with any change, the new addition to the uniform is generating mixed reactions online, with many fans taking to X to express their opinions on it.
Some are upset.
Ugh š«
Get ads off jerseys.
So dumb
Use the boards , use the ice & helmets.
But damn keep them off the jersey!
ā JointCog (@JCog88) September 5, 2024
š°šµ Nothing but greed. Ruining a sacred sweater to make a few bucks
ā Sheldon (@SheldonK97) September 5, 2024
Others are relieved that the colours blend in, unlike some of the more jarring sponsorship patches seen around the NHL.
1. Thank god it still matches the general colours of the jersey.
2. I didnāt even realize there werenāt ads on the away jerseys until now.ā Dex (@Dexcess_) September 5, 2024
One fan was disappointed, thinking that the Canucks were announcing the return of their classic “skate” jerseys.
Thought this was gonna announce the away skate jerseyā¦
ā Michael Beck (@MichaelBeck56) September 5, 2024
The Canucks will officially kick off their 2024-25 campaign on October 9 with a home game against the Calgary Flames.