Canucks introduce Rogers as first-ever helmet sponsor for next season

Jan 7 2021, 11:52 am

There will be a new addition to the Vancouver Canucks uniform next season, and for the first time ever, it will include a sponsor’s logo.

Teams across the league will display advertisements on their helmets this season, with the Canucks unveiling theirs today.

Rogers is the team’s new exclusive helmet sponsor, which is a continuation of their partnership with the Canucks, which also includes naming rights for Rogers Arena, as well as television and radio broadcast rights with Rogers-owned Sportsnet. The logo will appear in red lettering on the Canucks’ white away helmets, and in white lettering on their blue home helmets. It replaces the team’s Orca logo, which was previously displayed on their helmets.

Most ad placements on NHL helmets this season will match each team’s arena naming rights sponsor. Rogers is also the helmet sponsor for the Edmonton Oilers, who play at Rogers Place.

Elsewhere in Canada, Scotiabank will appear on the helmets of Toronto Maple Leafs players, who play at Scotiabank Arena, as well as the Calgary Flames, who play at the Scotiabank Saddledome.

The Montreal Canadiens (Bell Centre) and Winnipeg Jets (Bell MTS Place) will display Bell on their helmets.

The Ottawa Senators, who play at the Canadian Tire Centre, will wear Bell logos on their helmets at home, but are going with Canadian Tire logos on the road.

The new temporary NHL divisions will also have advertisements associated with them for the first time, in an effort to generate revenue while most teams aren’t allowed to sell tickets to games.

On Tuesday, the league announced that the divisions would be known as the Scotia NHL North Division, Honda NHL West Division, Discover NHL Central Division, and MassMutual NHL East Division.

New division names for the 2020-21 season (NHL)