Amazon Prime Video is expected to launch in Canada today

Dec 1 2016, 9:47 pm

At a CRTC meeting on November 29, Bell Media President Mary Ann Turcke made an announcement that Amazon themselves has been remaining incredibly tightlipped about.

Namely, that Amazon Prime’s video streaming service would be launching in Canada today, December 1.

Speaking to the Chairman, Commissioners, and Commission staff of the CRTC on Tuesday, Turcke, who, as President of Bell Media would be privy to market competition before many of us, stated directly:

Now, a new global OTT competitor — Amazon Prime — is entering the Canadian market in two days.

Now, while many of you may be cheering at the idea of easily being able to stream the likes of Transparent, Bosch, Mozart in the Jungle, The Man in the High Castle, and The Grand Tour, Bell Media was obviously not at the meeting to celebrate Amazon Prime’s entrance into the Canadian marketplace:

So it’s not just our fellow Canadian broadcasters who will try to outbid us for first run original programming, but it’s Netflix and now Amazon, two entities that are not subject to the same regulatory requirements as us and that have astronomically more buying power than we do.

Later on in the meeting, Senior Vice-President of Regulatory Affairs at BCE, Robert Malcolmson doubled-down on Turcke’s two-day Prime prediction:

But the environment we operate in today, and particularly in the pay space where we compete with the various OTT players that you’ve heard about in Mary Ann’s opening — you know, we’re competing with Netflix; we’re competing with Amazon in the next 48 hours.

So while both Amazon and remain quiet on the launch of the popular streaming service’s great white north takeover expansion, when the President of one of the most powerful media companies in Canada says it’s a foregone conclusion, we have to believe she’s done her homework.

The day after Rogers’ own Shomi streaming service shut down, and Netflix introduced its offline mode (users can now download shows to watch without an Internet connection) to much fanfare, it looks like the Canadian market continues to be a prime landing spot for big companies to eye international expansion.

Amazon Prime’s video streaming service comes as part of an annual subsciption to Amazon Prime in general, which costs $79.00 (CAD) annually.

While no word has yet been released on what Amazon will make available in Canada, or how long it will take before Canadians are given full access to the streaming service’s complete catalogue, it does seem like at the very least we’ll be getting The Grand Tour – which is enough to get excited about in its own right.

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