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City unveils new 50-ft long bright pink Toronto waterfront sign (PHOTOS)

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Ainsley Smith Dec 19, 2017 9:15 am 578

Toronto just revealed what will quickly become the hottest photo opp in the city this winter: a massive pink Toronto sign made out of driftwood along the waterfront.

The sign is over 7-feet high and over 50-feet long and was created by driftwood artists Shore Land Arts and was created to launch The Waterfront BIA’s winter arts program.

Toronto waterfront sign

Geoff Fitzgerald

“The Waterfront is such a cool area, it’s lovely down there and I really hope that through the sign and Ice Breakers, more people will discover this beautiful neighbourhood for themselves. We like the idea of making something out of nothing – using what is basically just firewood for most people. There’s such a connection made through art because it brings people together from different backgrounds and neighbourhoods for a good experience,” said Julie Ryan, Co-Founder, Shore Land Arts.

The sign launched today and will be on display in front of the HTO Park urban beach until spring 2018.

Toronto waterfront sign

Geoff Fitzgerald

A post shared by Meghan Sidler (@msidler82) on

Toronto waterfront sign

Geoff Fitzgerald

Toronto waterfront sign

Geoff Fitzgerald

Geoff Toronto waterfront sign

Geoff Fitzgerald

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Ainsley Smith
Ainsley is a Staff Writer at Daily Hive. She's a former Vancouverite turned Torontonian who is passionate about avocado toast, aesthetics, and avocado toast aesthetics. Story idea? E-mail her at [email protected]ve.com.

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