Second Cup is officially taking the meaning of savage to a whole new level, as the brand just launched a new promo that centres around closed Starbucks locations in Toronto.
The Canadian coffee retailer and roaster told Dished Toronto it “understands that Torontonians miss their daily Starbucks fix,” eluding to recent news of the Seattle-based coffee chain’s mass Canadian store closures.
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According to Second Cup, the company is aiming to “tend to the caffeine withdrawals happening around the city” by giving out free Vanilla Bean Lattes…but there’s a catch.
Torontonians who pass by certain shuttered Starbucks locations will receive a geo-targeted ad offer on Facebook and Instagram for a free Vanilla Bean Latte.
It will look like this.
In order to claim this free beverage, people need to be near a designated closed Starbucks location and open either Facebook or Instagram to find the ad, click through the ad, receive a coupon, and then show it to the barista at the nearest Second Cup.
Being around one of these shuttered Starbucks locations is your ticket to a free Vanilla Bean Latte from Second Cup.
- 224 Wellington Street, M5V 3W1
- 494 Bloor Street West, M5S 1X8
- Queensway and 427, M8Z 1N6
- University & Wellington, M5J 2H7
- 686 Bay Street, M5G 0A4
- RBC Centre, M5V 3H1
- Yorkdale Indigo, M6A 2Z9
Well, that’s a seriously sweet and savage deal if we’ve ever seen one.
You can get your free latte from now until March 31.