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Raptors release new 30th anniversary logo for next season

Adam Laskaris
Adam Laskaris
|
Jul 30 2024, 2:11 pm
Raptors release new 30th anniversary logo for next season
Toronto Raptors

The Toronto Raptors are flirting with purple once again.

On Tuesday, a few eagle-eyed followers of the team, including Sports Illustrated‘s Aaron Rose, made note that the Raptors had changed their profile picture on X and Instagram to a new purple look.

Shortly after the logo was first teased on social media, the team released more details about the new design, with a version also including the Raptors mascot gnawing into a basketball.

It’s a pretty simple logo, with the modern Raptors basketball overlayed with a claw serving as the “0” ahead of the team’s 30th anniversary next season.

ā€œWeā€™re always looking forward, working for our next championship, but years like this are a good time to reflect on our teamā€™s history and the amazing things weā€™ve achieved together, with the support of our fans, our organization, and our ownership,ā€ Raptors President and Vice Chairman Masai Ujiri said in a release.

ā€œRookies of the year. Our many All-Stars — and an incredible All-Star weekend here in 2016. And of course, our championship, which brought fans all across the country and the world together. Letā€™s celebrate these moments, as we look to add new ones to the list in the decades to come.ā€

It is unclear exactly how far the logo’s reach will go, and what is still to come in terms of the team’s big anniversary plans. Many fans have been anticipating a return to purple jerseys in some form, though nothing has been officially confirmed, with the team saying more details are to come on next season’s plans at a later date.

But so far, this is the second logo the Raptors have teased ahead of the big celebratory season.

Back in April, days after it was announced that Vince Carter wasĀ elected to the Hall of Fame, the Toronto Raptors honoured him with a slick, redesigned logo showing the team’s mascot doing a between-the-legs dunk a la Carter at the 2000 NBA Dunk contest.

ā€œItā€™s a secret,ā€ Ujiri said in response to a question asked by Daily Hive regarding their larger plans to honour Carter next year.

Toronto used purple as one of its primary colours from 1995 to 2006, but it hasnā€™t regularly featured for the franchise in nearly two decades, with only the odd throwback jersey making an appearance, last doing so in the 2020 NBA bubble during the height of the COVID-19 pandemic.

Toronto had a one-year stint with black-and-purple alternate jerseys in 2020-21, though the design featured the team’s chevron motifs and no visible dinosaurs.

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