On Thursday morning, Seattle’s NHL team finally unveiled its name and logo: the Seattle Kraken.
“Seattle is a city built by the sea,” said Heidi Dettmer, vice president of marketing for the organizations. “Our Puget Sound is notorious for its deep waters.”
A legend from the deep awakens.
— Seattle Kraken (@NHLSeattle_) July 23, 2020
Dettmer explains that the logo was built in close partnership with Adidas to honor the city, the beast, and the incredible game of hockey.
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Here’s how fans are reacting:
So, listen … Seattle Kraken is an absolutely B.A. name.
— Johnathan McGinty (@johnemcginty) July 23, 2020
@NHLSeattle_ I love the name #SeattleKraken and cannot wait to be a #Krakhead! That said, you need to get some new designs on the store ASAP. The current logo looks like an election poster… pic.twitter.com/4XoarEVIjd
— shawn connors (@sjshaggy) July 23, 2020
Day #2522 I’m waking up to see the Kraken? OMG. I had high hopes for Seattle with a strong hockey history to come up with a name of class. Then they do this. WTF???? #NHLSeattle
— Micah Kettlewell (@CowsCrazy) July 23, 2020
I am so glad that Seattle went just as dramatically over-the-top as they possibly could. YAY KRAKEN.
— James (@zortified) July 23, 2020
The Seattle Kraken logo is attractive, but lacks tentacles. Therefore, it is bad.
— 🐉 Laura 🐉 (@kravenslastbunt) July 23, 2020
— Beer Money Podcast (@beermoneypod) July 23, 2020
Seattle Kraken checks all the boxes. Name, jerseys, logos. Let’s get Kraken.
*I’ll log off*
— Tim Riday (@TimRiday) July 23, 2020
honestly im gonna be a seattle kraken fan bc their logo name and colors make me happy
— shrut.i 🥳 allie day (@ripsaras) July 23, 2020
Seattle Kraken is a top 5 all time franchise name
— Anthony Hawk Pro Skater 69 (@PhilaciousPhil) July 23, 2020
— Gritty (@GrittyNHL) July 23, 2020
I love hockey. And I love this team name. I am not going to love the fact that people will be calling the new arena “the krak-house” and the fans inside the “krak-heads”. #nhl #seattlekraken #kraken #hockey https://t.co/x9hW1NXoeb
— Matthew Hahn (@hahnscratch) July 23, 2020
So we have inarguably the greatest set of team names of any city in the world, Seattle Storm, Seattle Reign, Seattle Seahawks, Seattle Mariners, Seattle Sonics (until we meet again), Sounders & u guys go w/ the Kraken? Let’s hope your exp. draft skills r better than team naming
— ES1 (@edgeseekr1) July 23, 2020
The Seattle Kraken sounds like a Double-A baseball team and I’m here for it.
— Evan Watson (@evenwatson) July 23, 2020
Today I have become an NHL fan.
More specifically a lifelong fan of The Seattle Kraken.
— Tyler (@Tyler_Malachi_R) July 23, 2020
Am I the only one who thinks Squidward when they see the new Seattle Kraken logo? pic.twitter.com/bm61XeSx8n
— Eric ⛳️🏌🏻🎾🏈🏃🏻 (@realMacNeil) July 23, 2020
With files from Vincent Plana