Uber rolls out ‘Bike Lane Alerts’ feature in Montreal

Oct 18 2019, 6:38 am

Uber is taking steps to keep cyclists in Montreal safe.

The ride-sharing app just announced its piloted ‘Bike Lane Alerts’ feature has launched full time in three cities across Quebec: Montreal, Gatineau, and Quebec City, to encourage safe practices aimed at increasing safety for all road users.

According to the company, the feature proactively notifies riders via a push notification that their upcoming drop-off is near a bike lane or shared road and reminds them to look out for people on bikes and scooters.

“With Bike Lane Alerts, riders receive notifications when their upcoming drop-off is near a bike lane or along a bike route, reminding them to look before opening the door,” reads Uber’s news release. “In the last six months, we’ve sent millions of notifications, in nearly 50 languages, to riders to watch for people on bikes and scooters. Whether you’re riding with Uber in Sao Paulo or Montreal, or Austin, you’ll now get a contextual notification any time you’re going to be dropped off along a bike route.”

Image courtesy of Uber

Released earlier this year as a pilot project in Toronto, New York, San Francisco, and Washington, the service “heard positive feedback from Uber riders and driver-partners” and have now gone live with its ‘Bike Lane Alerts’ in 200 cities and 30 countries around the world.

The ride-sharing company quoted Statistics Canada and said 890 cyclists died in Quebec between 2006 and 2017, more than 56% in heavily-concentrated urban areas.

Uber Eats is also working with its cyclists to develop new features on how to safely operate a bicycle while delivering food.

Image courtesy of Uber

“At Uber, we will continue investing in technology that can help improve safety, and we will continue working with bicycle advocates and road safety experts to do our part in helping make the streets safe for everyone,” concluded the company’s press release.