The voice of Montreal’s underground transit network is going to tell you how to behave on the metro in a new video campaign series.
Every Montrealer has experienced the frustration of a service shutdown or delay on the STM’s (Société de transport de Montréal) vast metro network.
On Wednesday, the STM announced a fun new initiative to address the issue. They’re using the familiar voice of actress Michèle Deslauriers, who’s been voicing the metro’s stops and PA announcements for the last 15 years.
Now, she’ll be telling STM riders how to use proper metro etiquette.
According to the STM, 44% of service disruptions are caused by four leading causes on the metro:
The STM reports that over 5,653 minutes of service shutdowns occurred in 2017, affecting over 4 million users.
While not everyone needs to be told the rules, some commuters attempt to rescue dropped cellphones for example, or pry the doors open, all factors that contribute to metro delays which result in longer line and wait times.
“Les Conseils de Michèle” will be advising passengers how to do right and will appear on the STM’s social media channels as well as at a variety of metro stations.
In 2017, sick passengers caused more than 155 incidents and more than 25 hours in service slowdowns.
People blocking and holding back the metro doors causes more than 330 incidents and 25 hours in service slowdowns.
Close to 550 objects are dropped on the tracks every year and cause more than 19 hours in service disruptions.
Every year, more than 130 people put themselves in danger by walking on the tracks or in the tunnels.
Trains arrive at the stations at 72 km/h. Walking on the tracks is not only dangerous, it also disrupts the métro service and is punishable by a fine of $500.
The STM urges riders to use the emergency assistance button on the metro platform, if needed and stresses for passengers to be diligent and ride safely.