A Montreal car wash has undergone a complete transformation as part of MURAL Fest.
World-renowned urban artist Joshua Vides, who is known for making real-life 3D objects appear as simple 2D black and white sketches, applied his signature treatment to a Mercedes-Benz A-Class and a 40-year-old car wash at the corner of Saint-Urbain and Laurier, in Montreal’s Laurier-Ouest neighbourhood.
- Check out what the newly-lit Leonard Cohen mural looks like (PHOTOS)
- Montreal went off after Raptors historic NBA Championship win last night (VIDEOS)
- Verdun announces opening date for long-awaited urban beach
- 21 great art pieces from the first week of MURAL Fest (PHOTOS)
Even while it’s completely stylized, the car wash, Lave-Auto Laurier, remains in operation and will maintain its new look following the conclusion of MURAL Fest’s seventh edition.
Lave-Auto Laurier, has operated at the corner of Saint-Urbain and Laurier since 1979.
Vide’s artwork, dubbed “Le Lave-Auto,” is expected to become a popular photo spot as the exhibition will remain on site for the foreseeable future. “We are very excited about the project and excited to become a landmark in the city,” says owners Royal and Daniel Asselin, in a press release.
“We are proud to present this unique installation and to be a part of creating something that will no doubt become a Montreal landmark,” says Virginie Aubert, Vice President of Marketing at Mercedes-Benz Canada. “So often a vehicle is an expression of its driver’s personality. In this case, a car and a car wash have literally become canvasses for Joshua’s creativity.”
If you haven’t had a chance to check out the exhibition from the 29-year-old Guatemalan artist, here are a few snaps from Instagram to tide you over until you do.
And while you’re at, you might as well get an actual car wash, just in time for the weekend.
Where: 85 Avenue Laurier Ouest
Time: 8 am – 6 pm (until 7 pm on Thursday – Sunday)
Daily Hive is a proud community sponsor of Montreal Mural Festival