Visitor satisfaction was almost at 100% for Montreal travellers in 2018: survey

Jun 27 2019, 12:24 pm

Cue the song “Satisfaction” by Benny Benassi because Montreal has a lot of it.

According to a an Ipsos survey conducted for Tourisme MontrĂ©al, 95% of leisure and business travellers who stayed in Montreal in 2018 were either “satisfied” or “very satisfied” with their experience in the city.

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The polled tourists were split into two groups, leisure and business class. In it, 93% of the leisure travellers said they would recommend Montreal as a destination and 84% of the business tourists said they’d come back on a non-business trip.

According to the study, more than 8 out of 10 visitors said they’d enjoy visiting again within five years.

Franglais

Montreal restaurant/Shutterstock

When asked about which factors contributed to the positive quality of their experience in Montreal, as per the survey, the most frequently mentioned positives were attributed to the city’s ambiance, safety, friendly locals, festival options, vast dining options, art scene, and diverse culture.

The majority of respondents visited Old Montreal (85%), downtown (84%), Mont Royal (56%), and Saint Joseph’s Oratory (62%).

Ipsos

“Ever since Tourisme MontrĂ©al was founded 100 years ago, we have been developing expertise on how to shape a city where people love to live and work, and which welcomes visitors with open arms,” said Yves LalumiĂšre, President and CEO of Tourisme MontrĂ©al. “We owe this success to our partners and to the people of Montreal!”

Tourism Montreéal regularly polls visitors to identify their needs and enhance future initiatives. The 2018 survey was an online questionnaire completed by more than 2,000 leisure travellers (who spent at least two nights in Montreal) and  nearly 500 business travellers (who stayed at least one night in the city).

Anyone else going to have that “Satisfaction” song stuck in their head all day?