Molson Coors buys Quebec's Trou du diable microbrewery
Molson Coors has officially acquired Quebec’s Trou du diable microbrewery.
“We are thrilled to welcome Trou du diable’s passionate team into the extended Molson Coors family,” said Frederic Landtmeters, President of Molson Coors Canada, in a statement.
“Partnerships like this one and those that we have established in the past demonstrate the importance that we place on the craft and speciality beer segment. They also show that Molson Coors is ready to invest to delight beer drinkers of all kinds.”
The founders, managers, and employees will all remain in their positions with the company.
“The microbrewery will preserve the values that have made the company what it is today. As managers, we believe that our employees will also be able to grow and develop,” said Luc Bellerive of Trou du diable.
“There may be a sharing of knowledge among ourselves and other Six Pints members, with possibilities for advancement for our employees.”
The company was established in 2005 and quickly became of the province’s most well-known breweries.
Trou du diable beers are distributed in 10 provinces and territories in Canada. They are also imported in 20 US states, around 10 European countries and a few countries in Asia and Oceania.