Canada Goose's new downtown Montreal store will have a -25°C change room

Jun 19 2018, 2:35 am

Outdoor apparel retailer Canada Goose has announced that it will be opening a brick-and-mortar store in downtown Montreal by the end of this year.

The Toronto-based company, known for its thick down-filled winter jackets, will open within the former space of the HMV store at 1020 Ste-Catherine Street.

It will feature a contemporary design with an “Arctic-inspired environment” that also reflects the local aesthetic of the city, with “familiar Canada Goose touches” such as marble polar bear sculptures from Canadian Indigenous artist Jason Carter.

There will even be a “cold room” immersive experience where customers can test the brand’s warmest parkas in temperatures as low as -25°C. It will be one of the company’s first locations with such a unique changeroom.

New stores are also planned for Vancouver and Short Hills, New Jersey, with all three new store locations opening in time for the Christmas 2018 season.

“The experience of shopping in a Canada Goose store is both a walk through our history and an opportunity to discover how we continue to innovate for the future,” said Dani Reiss, President & CEO, Canada Goose. “Every city where we have opened our doors has been an incredible experience with fans embracing us warmly. I am excited to bring our authentic brand experience, unfiltered, to our fans in these world class locations.”

Canada Goose currently has brick-and-mortar locations in seven cities, including London, Toronto, New York, Boston, Chicago, Calgary, and Tokyo. Stores are also planned for Beijing and Hong Kong.

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