While the world is still adjusting to the new normal brought on by the pandemic, several consumer trends surrounding travel have begun to arise.
According to data collected by low-budget digital travel agency CheapOair, one of the most accurate depictions of the impact of coronavirus on consumer behaviour surrounding travel is the age demographic of those currently booking flights.
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According to their research, travel bookings for young people ages 18 to 24 have increased by 29% since March 2020. Contrastingly, there has been a 27% fall in the number of air travel bookings for people aged 65 or older, who are opting to err on the side of caution.
Solo travel has also seen a slight increase in the number of travel bookings, with an uptick of 8% for people choosing to fly by themselves compared to pre-coronavirus data.
“It’s clear that anyone who is perceived to be more ‘at risk’ is erring on the side of caution,” founder and CEO of Fareportal Sam S. Jain said in a press release.
As well, prices for domestic airline tickets within the United States have dropped by an average of USD $66, the release details, with more people potentially being enticed to book a trip as they continue to adapt and come to terms with the new “normal,” and as airline carriers continue to update their policies and procedures to ensure the health and safety of passengers.
Jain adds that airlines are continuing to increase in capacity as time goes on, which signifies growth in consumer demand after months of devastatingly low passenger numbers.
“We believe leisure travel will rebound more quickly than business, as customers take advantage of lower prices and better deals for travel, and we are anticipating an ongoing increase in the number of people travelling in 2021,” he explains.