This cruise line has eliminated single-use plastic bottles on its ships

A 53-year-old global cruise company, Norwegian Cruise Line, has officially made its entire 17-ship fleet single-use plastic beverage bottle free.

The brand announced last year that it would be eliminating its single-use plastic straws across its fleet as well as its private destinations as a member of the Trash Free Seas Alliance.

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A post shared by Norwegian Cruise Line (@norwegiancruiseline) on Jan 1, 2020 at 8:04am PST

This latest initiative — in partnership with JUST Goods, Inc., a company originated and founded by American actor, rapper, songwriter, and activist Jaden Smith and his family — will replace more than six million single-use plastic water bottles every year, according to an official statement.

The cruise line is also working to get rid of single-use plastic shampoo and conditioner bottles later this year, as well.

According to the statement, these policies are motivated by the company’s Sail & Sustain Environmental Program, a pledge they made to lower CO2 emissions, reduce the amount of waste in landfills, invest in emerging technologies, and develop sustainable sourcing.

 

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A post shared by Norwegian Cruise Line (@norwegiancruiseline) on Jan 2, 2020 at 8:00am PST

“This is a very special and very proud moment for us,” said President and Chief Executive Officer of Norwegian Cruise Line, Harry Sommer, in a statement. “As a leading cruise line, we are thrilled to make such an impact by eliminating single-use beverage bottles across our fleet.”

Sommer also noted that this is just the beginning of what the cruise line and others can do to contribute to more environmentally-conscious practices to preserve natural resources.

JUST Goods, Inc. “takes an innovative approach to sourcing and packaging the world’s most valued resource — water.”

 

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The company prides itself on its 100% spring water that comes in a plant-based carton made of 82% renewable materials.

Hopefully, other companies will take notice of Norwegian Cruise Line’s innovative and eco-friendly update and we’ll finally see single-use plastic leaving harbour for good.